Head Of Marketing

Bluespec Holdings; Centurion; On-site; ZAR 700,000 - 1,200,000; Full time

Job summary

A leading automotive company in South Africa is seeking a Head of Marketing to enhance brand visibility and drive customer acquisition. This key role involves strategic planning, budget management, and leading a talented marketing team to implement innovative campaigns across various platforms.

Qualifications

• Extensive experience in marketing, particularly in the South African market.
• Proven track record in leading successful marketing campaigns.
• Strong budget management skills.

Responsibilities

• Develop and implement comprehensive marketing strategies to achieve business growth.
• Manage and monitor service providers and marketing campaigns across various channels.
• Build and lead a high-performing marketing team.

Skills

Leadership

Strategic Thinking

Creative Ideation

Digital Marketing

Brand Management

Education

Bachelor's degree in Marketing or related field

Job description

Job Functions: ABOUT WEELEE:

Weelee is a trailblazing and leading automotive company operating in both retail and digital environments. Committed to delivering customer service excellence and offering exceptional products, Weelee remains innovative across all business units. As a fast-paced challenger brand with ambitious goals, Weelee is seeking a dynamic and experienced Head of Marketing to lead our marketing efforts, elevate our brand, and grow the business.

JOB SUMMARY:

The Head of Marketing will be responsible for developing and executing the company’s marketing strategy to increase brand awareness, create engaging campaigns and content, drive customer acquisition, foster innovation, and ensure alignment of brand strategy across all operational teams. This role requires a strategic thinker with a deep understanding of the South African market, strong leadership skills, creative ideation, and a proven track record in managing successful marketing campaigns.

KEY RESPONSIBILITIES:

1. Strategic Planning:

• Develop and implement comprehensive marketing strategies and campaigns to achieve business growth.
• Monitor market conditions, competitors, and customer preferences to identify opportunities.
• Participate in weekly management meetings to align marketing strategies.
• Collaborate with various business divisions to identify new opportunities and align marketing efforts with business objectives.

2. Service Provider Management:

• Manage and monitor service providers to ensure delivery of agreed outputs and continuous improvement.
• Oversee budget, scope of work, and performance of key service providers.

3. Campaign Management:

• Allocate and manage service providers for campaign objectives.
• Oversee creation and execution of marketing campaigns across digital, social media, print, and events.
• Analyze campaign performance and optimize based on data insights.

4. Brand Management:

• Lead brand positioning and messaging to ensure consistency and strengthen identity.
• Create and manage brand messaging across all channels and with partners.
• Manage public relations and media relations to maintain a positive brand image.

5. Team Leadership:

• Build, mentor, and lead a high-performing marketing team.
• Encourage collaboration and innovative thinking within the team and across departments.

6. Budget Management:

• Prepare and oversee the marketing budget, ensuring efficient resource allocation.
• Track expenditures and measure ROI of marketing activities.

7. Partnerships and Collaboration:

• Establish and maintain strategic partnerships with agencies, vendors, and third-party organizations.
• Coordinate with sales, product development, and customer service teams for cohesive marketing efforts.

8. Digital Marketing:

• Lead digital initiatives including SEO, SEM, email marketing, and content marketing.
• Stay updated on digital marketing trends and technologies.