Head of Marketing

Yoyo; Cape Town; Hybrid; ZAR 900,000 - 1,200,000; Full time

Job summary

A dynamic technology company based in Cape Town is seeking a Head of Marketing to shape their marketing strategy and execution. The successful candidate will lead a high-performing team and manage brand identity while overseeing performance marketing initiatives. This role requires a leader with experience in SaaS or B2B/B2C environments and a passion for innovative growth strategies. Hybrid working conditions and a host of employee benefits are offered.

Benefits

Group Risk insurance with Discovery Health

Learning & development opportunities

Hybrid working arrangement

Flexible working hours

On-site barista with the best coffee

Subsidised meals at an in-house cafe

Weekly socials & annual family events

Employee wellbeing program

Employee reward scheme

Generous leave policy

Qualifications

• Proven success as a Head of Marketing or equivalent senior role.
• Experience in SaaS, Apps, or B2B/B2C lead generation.
• Strong familiarity with loyalty, rewards, fintech, or payments.

Responsibilities

• Develop and execute marketing strategy aligned with company goals.
• Lead and mentor a high-performing marketing team.
• Oversee performance marketing, developing integrated campaigns.

Skills

Brand management

Growth marketing

Performance marketing

Leadership

Data-driven decision-making

Education

Marketing degree or equivalent

Tools

SEO/SEM tools

CRM software

Job description

Company Description

Yoyo is on a mission to empower companies to delight their customers by creating delight in every connection. We power some of the SA’s leading brands with seamlessly integrated loyalty and rewards software solutions.

We’re not just a team; we’re a powerhouse of passionate and world-class talent, minds, and creativity. Our values are like our North Star, guiding us toward greatness every step of the way.

We’re all about crafting a workplace where you can spread your wings and soar. Think cutting-edge ideas meeting top-notch tech, creating products that make a significant impact in the world of loyalty and rewards. It’s not just about boosting business; it’s about driving growth and fuelling expansion until we are creating delight in every connection.

Job Description

About the Role

We’re looking for a powerhouse Group Head of Marketing to take full ownership of our marketing strategy and execution. Reporting directly to the CEO, this role is for someone who lives and breathes brand, thrives in fast-paced environments, and wants to leave a bold mark on how we’re seen and how we grow.

This is a hands-on leadership role that balances vision with execution — combining world-class strategy with the ability to roll up your sleeves and deliver. You’ll be the custodian of a brand that delights millions of customers every day, shaping how our products are experienced and how our story is told.

Key Responsibilities

• Be the custodian of our brand identity and customer-facing presence.
• Build and own the marketing strategy, aligned to company goals and vision.
• Champion and evolve our brand’s CI, staying ahead of trends and best practice.
• Ensure brand consistency across all internal and external touchpoints.

Leadership & Collaboration

• Lead, mentor, and grow a small high-performing marketing team.
• Work cross-functionally with Commercial, Product, Finance, and the Executive team.
• Select and manage external agencies, freelancers, and partners where needed

Growth & Demand Generation

• Design and run integrated campaigns to drive awareness, engagement, and conversion.
• Oversee performance marketing, SEO/SEM, and CRM strategies to fuel scalable growth.
• Own the marketing funnel end-to-end, using data and insights to continually optimize.

Content & Communications

• Oversee creation of compelling, differentiated content that amplifies our brand.
• Ensure digital assets (website, social media, thought leadership) are world-class.
• Lead PR, external communications, and industry positioning.

Product & Customer Marketing

• Partner with Product and Commercial to define go-to-market strategies.
• Build product positioning, messaging, and decks that clearly communicate value.

Data & Analytics

• Define KPIs and own reporting on marketing performance and ROI.
• Regularly share insights and recommendations with the executive team.
• Test, learn, and refine — driving a culture of data-driven decision-making.

Budgeting & Operations

• Own and manage the marketing budget with clear ROI accountability.
• Streamline marketing operations to maximize impact and efficiency

Qualifications

The Ideal Candidate

• Proven success as a Head of Marketing (or equivalent senior role), with experience across brand, growth, and performance marketing.
• Tech-native — ideally with experience in SaaS, Apps, or B2B/B2C lead gen.
• Loyalty, rewards, fintech, or payments industry knowledge is a big advantage.
• A hands-on leader who thrives on balancing big-picture strategy with detailed execution.
• Obsessed with brand — consistent, world-class, and customer-centric.
• Strategic and commercial thinker who is comfortable working at pace in an agile environment.
• Collaborative, energetic, and ready to own and grow the brand like it’s your own.

Why Join Us?

This is an opportunity to define and elevate the voice of a business with global ambitions. You’ll be working directly with the CEO and executive team, shaping the growth trajectory of products that touch millions of people every year. If you’re looking for a role where you can lead, build, and make an outsized impact — this is it.

The perks at Yoyo:

• Group Risk insurance with Discovery Health.
• Learning & development opportunities
• Hybrid working arrangement.
• Flexible working hours.
• On-site barista with the best coffee in town.
• Subsidised and healthy meals at an in-house cafe
• Weekly socials & an annual social calendar to include the family.
• Employee wellbeing with Strove.
• Employee reward scheme with Zuzo.
• Generous leave policy.

Our Yoyo values, we are looking for a team member that will always live out and demonstrate behaviours aligned to our values:

• Be extremely customer centric: in everything we do, serve and delight our customers, using data to continuously improve.
• Be a passionate team player: spiral up, be positive, bring momentum, and energy to those around you, leave ego at the door and be teachable.
• Be an owner: be accountable and take responsibility. Find solutions, learn from your mistakes and own tasks to completion.
• Be world-class at speed: delivering world leading solutions that delight our clients and customers.
• Be curious and creative: constantly innovating, exploring, learning, stretching ourselves, pushing the boundaries and thinking out of the box.