Head of Marketing

Lelive; Cape Town; Hybrid; ZAR 700,000 - 900,000; Full time

Job summary

A fast-growing skincare company in Cape Town is seeking a Head of Marketing to own and execute their marketing strategy. The role requires at least 7 years of experience in relevant marketing positions, focusing on building brand awareness and driving growth. You will collaborate with an in-house team to deliver impactful marketing campaigns in a flexible, hybrid work environment.

Benefits

Monthly skincare allocation

Flexible work environment

Growth opportunities in a global company

Qualifications

• 7+ years experience in marketing & brand roles in high-growth DTC, consumer goods, or related sectors.
• Passion for beauty, culture, and storytelling.
• Omnichannel mindset integrating retail and e-commerce growth.

Responsibilities

• Set and execute marketing strategy; build the brand; align team and partners.
• Drive global brand, product, and marketing strategies, providing insights for brand positioning and growth.
• Manage the ecommerce ecosystem—website (Shopify), CRO, promotions, CRM, and retention programs.

Skills

Marketing strategy

Brand building

Leadership

Performance marketing

Creative content creation

Tools

Shopify

Job description

1. The Head of Marketing will own Lelive’s end-to-end marketing strategy and plan in South Africa—helping build the brand, shaping perception, driving profitable growth across DTC and retail.

2. You will also be required to drive the brand, content & systems engine that must support global expansion into new markets.

3. You’ll help define strategy, be part of the executive team, support the brand narrative and dive into execution, leading an in-house team and agency partners while using smart, creative marketing to deliver measurable results.

Experience: 7+ years in relevant marketing / brand roles.

Lelive skincare was founded to showcase the quality and innovation of Africa to the world. It is truly from Africa, for every skin. After rapid growth in South Africa, the brand has launched in the UK, with features in Elle and British Vogue. Lelive blends the highest-quality African botanics with cutting-edge scientific actives for healthy, glowing skin.

We aim to become the largest skincare company originating from Africa, and we are looking for talented passionate people!

Our Values and Environment

Solving Big Challenges and Growing Fast: At Lelive, we are scaling rapidly. We thrive in high-energy, fast-paced environments. If you enjoy challenges, ownership, and pushing boundaries, this is the place to grow.

Hybrid Work That Values Results: We offer flexibility based on performance. You’ll have autonomy to work in a hybrid setup and be empowered to achieve big results. Smaller teams mean less politics and immediate impact of your work.

Work with Smart, Ambitious People: Collaborate with driven, high-performing individuals committed to solving challenges with intelligence, ownership, and passion. Our culture emphasizes honesty, respect, and alignment.

Our Impact: Beyond skincare, we partner with rePurpose Global to remove twice as much plastic as we produce and practice ethical sourcing. We aim to create meaningful change, foster inclusivity, and make high-quality, premium skincare accessible.

Responsibilities:

1. Set and execute marketing strategy; build the brand; align team and partners.
2. Define objectives, translate into actionable roadmaps, and lead teams and agencies to ship work.
3. Drive global brand, product, and marketing strategies, providing insights for brand positioning and growth.
4. Plan and deliver against budgets, optimize spend, and maximize revenue and ROAS.
5. Oversee content creation—manage in-house and freelance pipelines for social, CRM, retail POS, and PR assets.
6. Collaborate with retail teams to craft business plans, strengthen merchandising, and amplify campaigns.
7. Launch influencer, UGC, and community programs to spark conversation and expand brand awareness.
8. Manage the ecommerce ecosystem—website (Shopify), CRO, promotions, CRM, and retention programs.

Minimum Requirements:

• 7+ years experience in marketing & brand roles in high-growth DTC, consumer goods, or related sectors.
• Passion for beauty, culture, and storytelling.
• Expertise in organic traction, word-of-mouth, and conversation-building.
• Performance marketing skills to scale and reinforce organic momentum.
• Omnichannel mindset integrating retail and e-commerce growth.
• Strong planning and budgeting skills with a focus on ROAS.
• Leadership experience with hands-on execution ability.
• Creative eye for visuals and content.
• Strategic yet practical approach.
• Highly organized, self-motivated, and able to thrive in a fast-paced startup environment.

Benefits:

• Exposure and growth in a fast-scaling global company.
• High-impact role influencing Lelive’s success and the skincare industry.
• Valued voice with direct interaction with senior management.
• Flexible, hybrid work environment.
• Monthly skincare allocation.
• Opportunity to work with industry leaders and gain diverse experience.
• Ongoing learning and real-world problem-solving in a high-growth context.