Head of Marketing

The Working Earth; Cape Town; On-site; ZAR 800,000 - 1,500,000; Full time

Job summary

A leading company is seeking an experienced Head of Marketing to elevate its luxury brand in Cape Town. This senior leadership role involves developing impactful marketing strategies, fostering high-performance culture, and driving brand visibility and customer engagement. The ideal candidate is a strategic visionary with a strong digital marketing background and proven leadership capabilities.

Qualifications

• Proven experience in a senior marketing leadership role (luxury, retail, or lifestyle sectors preferred).
• Expert in digital marketing, brand building, and customer-centric campaigns.
• Exceptional strategic thinking with strong commercial acumen.

Responsibilities

• Develop and execute a world-class marketing strategy across digital, traditional, PR, and experiential channels.
• Align marketing plans with the business vision and growth objectives.
• Drive customer acquisition, retention, and brand visibility.

Skills

Strategic thinking

Commercial acumen

Digital marketing

Brand building

Customer engagement

Leadership

Data-driven mindset

Communication

Stakeholder engagement

Education

BCom in Marketing

Job description

Are you a strategic marketing visionary ready to take the helm of a renowned luxury brand in Cape Town? We are seeking an experienced Head of Marketing to lead the marketing function and elevate the brand presence both locally and globally.
This is a senior leadership opportunity for someone who thrives in a fast-paced, high-performance environment and is passionate about delivering brand excellence, customer engagement, and measurable growth.

Qualifications:

• BCom in Marketing

Skills:

• Proven experience in a senior marketing leadership role (luxury, retail, or lifestyle sectors preferred)
• Exceptional strategic thinking with strong commercial acumen
• Expert in digital marketing, brand building, and customer-centric campaigns
• Inspirational leadership and people management skills
• Data-driven mindset with a sharp focus on performance and ROI
• Excellent communication and stakeholder engagement abilities

Job description:

• Develop and execute a world-class marketing strategy across digital, traditional, PR, and experiential channels
• Align marketing plans with the business vision and growth objectives
• Drive customer acquisition, retention, and brand visibility at scale
• Foster a high-performance culture focused on innovation, creativity, and results
• Champion and protect brand identity
• Ensure consistent messaging and brand visuals across all touchpoints
• Launch impactful campaigns that set the brand apart in a competitive market
• Plan, oversee, and optimize multi-channel marketing campaigns
• Partner with creative teams and agencies to deliver memorable brand experiences
• Analyze performance and adjust strategies for maximum ROI
• Stay ahead of market trends, customer behaviour, and competitor activity
• Leverage data and insights to guide product positioning and new market opportunities
• Manage and optimize the marketing budget
• Track KPIs (CAC, ROI, engagement, conversions) and report on campaign impact

If you have not had any response in two weeks, please consider your application unsuccessful. Your profile will be kept on our database for any other suitable positions.


We also invite you to contact us to discuss other exciting career opportunities!
For more information, please call Lindsey Lombard