Head Of Growth (User Acquisition)

TechBiz Global GmbH; Johannesburg; On-site; ZAR 800,000 - 1,200,000; Full time

Job summary

TechBiz Global GmbH is seeking a Head of Growth focused on User Acquisition to drive user base growth from 30M to 100M within 12 months. The ideal candidate will own campaign strategies, analyze performance metrics, and build a high-performing team. Join us to lead innovative marketing initiatives in a dynamic environment.

Qualifications

• 8+ years of experience in growth marketing or user acquisition.
• Proven track record with clear business impact.
• Experience running and scaling campaigns.

Responsibilities

• Ownership of paid media campaigns across various channels.
• Performance monitoring and strategic decision-making.
• Team building and managing performance marketers.

Skills

Analytical skills

Campaign optimization

Negotiation

Creative strategy

Team management

Tools

GA4

Voluum

Meta Ads

Google Ads

TikTok Ads

Job description

At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a Head of Growth (User Acquisition) to join one of our clients ' teams. If you're looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you.

Key Responsibilities

Campaign Ownership and Scaling

Take full ownership of paid media campaigns across direct-buy and programmatic networks (e.g., Exoclick, TrafficStars), with potential to expand scope across new channels

Build scalable acquisition funnels with aggressive growth targets in mind — from media plan to execution and iteration

Run high-velocity testing loops (creatives, audiences, placements) to optimize CAC and LTV

Performance Analysis and Strategy

Monitor performance daily using tools like Voluum, GA4, and internal dashboards

Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior

Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves

Creative & Funnel Optimization

Own the creative briefing process : define hooks, formats, and angles based on performance patterns

Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages

Implement systems to reduce creative fatigue and increase speed of testing

Build strong relationships with traffic sources and negotiate premium placements and custom deals

Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria

Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly

Automation, Scaling Systems & Team Building

Identify opportunities to streamline acquisition processes through automation and internal tools

Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently

Hire and manage a team of performance marketers once traction and ROI are proven

Challenges You’ll Tackle

Grow the user base from 30M to 100M within the next 12 months, optimizing for CAC, ROAS, and LTV at scale

Build a scalable creative engine : Create and lead processes to brief, test, and iterate performance-driven ad creatives — and hire supporting talent as needed

Systematize landing page production : Own the process to launch, test, and scale high-converting landing pages across acquisition funnels

Launch new channels : Identify, test, and scale new paid traffic sources beyond existing ones — bringing structure, speed, and efficiency

Potentially lead go-to-market for new products under our holding, applying your acquisition playbooks to 0→1 launches

Prove performance to earn leadership : This is a hands-on role from day one . You’ll run campaigns directly. Once you deliver meaningful results, we’re ready for you to build and lead a team

8+ years of experience in growth marketing, user acquisition, or performance media

Proven track record of scaling campaigns with clear business impact (e.g., CPA reduction, revenue growth)

Deep knowledge of media buying mechanics : tracking setups, postbacks, UTMs, pixel optimization

Strong analytical and decision-making skills — you live in spreadsheets and dashboards

Experience running and scaling campaigns on Meta (Facebook / Instagram Ads), TikTok Ads, and Google Ads

Proven ability to lead creative strategy — briefing, testing, and iterating UGC, static, and video ads at scale

Experience in direct-response marketing (DTC, gaming, high-ticket funnels, or similar industries)

Hands-on mindset : you’ve managed campaigns yourself, not just directed others

Comfortable in fast-paced, high-volume environments with imperfect data and fast iteration cycles

Experience managing people or agencies — and motivated to build your own team once you’ve earned it

Bonus : Familiarity with compliance-sensitive traffic sources or high-risk funnels

Soft Skills

Strong communication & collaborative skills (perfectly fluent in English)

Goal-oriented, ownership and commitment

Doer mindset - we are moving fast and we need people who can find the right balance between executing, planning and strategy

Humble - willing to learn, open to feedback

NSFW - you are comfortable building products that are based on uncensored models and content

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