Head of Digital Marketing

Cardilogix; Johannesburg; On-site; ZAR 500 000 - 600 000; Full time

Job summary

An established industry player is seeking a dynamic leader to spearhead the development and execution of comprehensive digital strategies. This exciting role involves managing a talented team, overseeing budgets, and driving revenue growth through various online channels. You will create and implement digital marketing strategies that align with overall business objectives, ensuring unity across channels. With a focus on creativity and collaboration, you'll lead campaigns in SEO, PPC, and social media while tracking performance metrics to inform future initiatives. This is a fantastic opportunity to make a significant impact in a fast-paced environment.

Qualifications

• Strong marketing skills with a thorough understanding of digital strategy.
• Excellent leadership and team management skills.

Responsibilities

• Creating and implementing the overall digital marketing strategy.
• Overseeing the execution of digital marketing campaigns including SEO and PPC.
• Tracking and reporting on KPIs across digital platforms.

Skills

Digital Strategy

Social Media Marketing

Lead Generation

Web Analytics

Leadership

Communication

Organizational Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Job description

We are looking for a leader to manage the development and execution of comprehensive digital strategies, manage a team, oversee budgets, and drive revenue growth through various online channels, while ensuring alignment with overall business objectives.

Location: Johannesburg

Employment Type: Full-time

Responsibilities

• Creating and implementing the overall digital marketing strategy, ensuring alignment with the overall business strategy, as well as unity between digital channels.
• Overseeing the execution of digital marketing campaigns including SEO, PPC, email, and social media.
• Leading and mentoring the digital marketing team to foster a culture of creativity and collaboration.
• Managing and allocating the digital marketing budget across departments, ensuring resources are effectively allocated to maximize return on investment.
• Conducting regular market and competitor research to identify trends and strategies to inform future digital activity.
• Tracking and reporting on KPIs across digital platforms to ensure return on investment is being achieved, and making subsequent informed decisions.

Qualifications

• Strong Marketing skills with a thorough understanding of Digital Strategy.
• Proficiency in Social Media Marketing and Lead Generation.
• Experience with Web Analytics and data-driven decision-making.
• Excellent leadership and team management skills.
• Exceptional communication and organizational skills.
• Bachelor's degree in Marketing, Business, or a related field.
• Experience working in a fast-paced environment.

Seniority Level

Director

Job Function

Marketing and Sales

Industries

Human Resources Services