Head of Digital

HR Genie; KwaZulu-Natal; On-site; ZAR 60 000 - 100 000; Full time

Job summary

An innovative firm is seeking a Head of Digital to lead the development and execution of a comprehensive digital strategy. This role involves overseeing digital marketing efforts, managing e-commerce operations, and enhancing brand presence online. The ideal candidate will have a proven track record in digital marketing leadership, with strong analytical skills and the ability to lead a team. Join this exciting opportunity to drive growth and maximize ROI in a dynamic digital landscape.

Qualifications

• Experience in developing and implementing digital strategies.
• Strong understanding of SEO, SEM, and social media marketing.

Responsibilities

• Develop and implement a digital strategy aligned with business goals.
• Oversee digital marketing functions and manage a team.
• Analyze website traffic to identify trends and improve performance.

Skills

Analytical Skills

Communication Skills

Team Leadership

Education

5+ years in digital marketing leadership

Tools

E-commerce platforms

Job description

Our client is looking for a Head of Digital who will be responsible for developing and implementing a comprehensive digital strategy to achieve our client's business objectives. This will include overseeing all aspects of their digital, e-commerce, and online operations.

Responsibilities :

1. Develop and implement a digital strategy that aligns with overall business goals.
2. Lead and manage a team of digital marketing professionals (or oversee the outsourcing of these functions).
3. Oversee all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, and email marketing.
4. Manage and grow e-commerce presence.
5. Develop and maintain a user-friendly and engaging website.
6. Analyze website traffic and user data to identify trends and opportunities for improvement.
7. Stay up-to-date on the latest digital marketing trends and technologies.
8. Develop and manage the digital budget.
9. Aim to increase website traffic and leads.
10. Enhance brand awareness and online reputation.
11. Drive growth in e-commerce sales.
12. Maximize return on investment (ROI) for digital marketing campaigns.

Skills :

• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.
• Ability to lead and motivate a team.

Qualifications :

• Minimum 5 years of experience in a digital marketing leadership role.
• Proven track record of success in developing and implementing digital strategies.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
• Experience with e-commerce platforms.