Head of Content DACH (Remote)

Recruiter4you; Cape Town; Remote; ZAR 600,000 - 1,000,000; Full time

Job summary

A leading iGaming affiliate company seeks an experienced German-speaking Head of Content for the DACH markets. You will develop a data-driven content strategy, lead a talented team, and ensure alignment with business goals in a competitive landscape.

Qualifications

• Native German speaker with expertise in sports betting markets.
• Proven success in a senior content role.
• Experience leading content teams.

Responsibilities

• Develop data-informed content strategy for the DACH market.
• Lead and manage a team of 5-7 writers.
• Monitor sports betting trends to inform content direction.

Skills

Content Strategy

Team Leadership

Market Research

Analytics

Tools

SISTRIX

Ahrefs

Google Search Console

Job description

We deliver a high-quality service, working closely with businesses and candidates alike, acting as a real "HR Business Partner", offering HR advisory and matching the "right" candidate with the "right" job.

Recruiter4You is a brand operated by Consultant4You LTD - a company based in Gibraltar.

Our recruitment agency is helping a leading iGaming affiliate company find an experienced German-speaking Head of Content for the DACH markets.

The ideal candidate will possess in-depth knowledge of the German-speaking sports betting landscape and a proven track record of success in the industry. In this role, you will shape and drive the content strategy for our high-performing German sports betting affiliate portal, using data-driven insights to stay ahead of the curve in a competitive market. They will also lead and mentor a team of 5–7 talented content professionals, ensuring strategic alignment, accountability, and continued growth within the team.

Responsibilities :

• Develop and execute a predictive, data-informed content strategy tailored to the DACH market.
• Lead, coach, and manage a team of 5–7 writers and editors to consistently produce high-performing content.
• Monitor regional sports betting trends and user behavior to inform editorial direction.
• Provide weekly insights and actionable plans based on high-potential events, seasonal trends, and local market dynamics.
• Conduct competitive analysis to identify and close content gaps, improving both rankings and conversions.
• Collaborate cross-functionally with SEO, Product, and Quality teams to align content initiatives with broader business goals.
• Elevate content quality through strategic planning, structured execution, and ongoing optimization.
• Define and enforce content governance best practices, including lifecycle management, internal linking, page structure, update schedules, change tracking, and seasonal workflows.

Requirements :

• Native German speaker with expert knowledge of the German-speaking sports betting markets.
• Demonstrated success in a senior content role within a sports betting affiliate or sportsbook environment.
• Proven experience leading content teams of 5 or more, with a focus on performance and quality.
• Deep understanding of localization and the regional bettor mindset.
• Proficient in market and keyword research tools (e.g., SISTRIX, Ahrefs, Google Search Console).
• Analytical and insights-driven, able to translate data into impactful content strategies and deliver with speed and precision.