Head of Brand : Popular Restaurant Chain – Cape Town

VGP Recruitment; Cape Town; On-site; ZAR 800,000 - 1,200,000; Full time

Job summary

A professional recruitment agency is seeking a seasoned Marketing Executive to lead strategy development and team management in Cape Town. The ideal candidate will have over 10 years of experience, financial acumen, and a strong grasp of digital marketing tools. Responsibilities include managing budgets, engaging with agencies, and developing brand campaigns. This position requires excellent communication skills and a track record in project management.

Qualifications

• 10-15 years’ experience in marketing, preferably in executive roles.
• Strong understanding of digital marketing and CRM tools.
• Able to manage multiple teams and projects simultaneously.

Responsibilities

• Develop and implement marketing strategies and plans.
• Manage budgets related to marketing plans and campaigns.
• Lead a team and manage agency relationships.

Skills

Marketing experience in FMCG/Restaurant/Franchise

Financial acumen

Project management

Stakeholder management

Negotiating skills

Excellent communication skills

Agility in adopting new technologies

Analytical problem solving

Creative judgement

Education

BComm Marketing or similar 3-year degree

PG Dip Marketing

Tools

Google Analytics

Google AdWords

HubSpot

Job description

Responsibilities

• Marketing experience within the FMCG / Restaurant / Franchise or retail environment
• Strategy Development, Plan, and implementation – Brand and Marketing
• In depth understanding of Finance, budgets, forecasts related to marketing plans and campaigns
• Clear understanding of fiscal discipline (Budget, Finance, Operations etc)
• Project team management
• Agency engagement and media buying methodologies or practices
• Experience working within an executive space
• Brand Campaign development, implementation, and management
• Dealing with Service providers that ensure brand alignment
• Planning and execution of communication and media actions on all channels including above the line
• Leading and Managing a team
• Presenting concepts, strategies, and ideas
• Managing innovation processes
• Judging and optimising creative
• Consumer behaviour trends and insights in the Food and Beverage industry
• Understanding Digital marketing and Social Media – Fundamentals
• Market automation
• Personalised data communication – Market data and trend analyses & customer insights
• Stakeholder management – Media and digital agencies, providers of services, consultants etc.
• Understanding CRM and SEO tools like Google Analytics, Google AdWords, HubSpot, WebTrends etc..

Requirements

• BComm Marketing or similar 3-year Degree or higher
• PG Dip Marketing (advantageous)
• 10-15 years’ experience (minimum 10 years)
• Business and financial acumen
• Judging and optimising creative
• Excellent communication skills (written, verbal and modern marketing platforms)
• Agility to adapt, learn and execute new technologies
• Negotiating and influencing skills at an executive level
• Time management and the ability to manage a variety of teams simultaneously
• Strong interpersonal and Stakeholder Relationship Management skills
• Analytical and problem solving
• Evidence based decision making : Deciding and initiating action
• Strategic, innovative, and organisational thinking : formulating strategies and concepts
• Skilled at directing, leading, supervising and managing teams
• Budget management and forecasting skills
• Project and programme management
• Great at working with people
• Persuading and Influencing skills
• Delivering results and meeting customer expectations
• Curiosity, creating unique solutions and applying an entrepreneurial mindset and ensuring commercial feasibility
• The ability to work with and resolve conflict
• A team player, able to closely collaborate and manage interdependence
• Change leadership mindset
• An inclusive leader.

Viv Gordon

MD & Consultant