Head of Brand & Communications

takealot.com; Cape Town; On-site; ZAR 600,000 - 1,200,000; Full time

Job summary

Takealot.com is seeking a Head of Brand & Communications to lead their brand strategy and manage communications. Ideal candidates will bring extensive experience in brand management and a proven track record in strategic communications. This role offers a dynamic work environment in Cape Town, focusing on innovation and excellence.

Qualifications

• A minimum of 5+ years working in Communications, Copywriting / Content Production.
• Experience in managing external agencies (ATL and PR agencies).
• Experience in Corporate and Consumer PR as well as Crisis communication.

Responsibilities

• Developing an integrated communications plan to increase brand awareness.
• Management of brand tone and accountable for consistent brand communications.
• Overseeing the annual communications budget.

Skills

Relationship Management

Budget Management

Creativity

Brand Strategy

Education

Bachelor’s Degree in Communications, Copywriting, English

Job description

takealot.com , South Africa's leading online retailer, is looking for a highly talented Head of Brand & Communications join our team in Cape Town office.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.

This position reports to the Chief Marketing Officer

Your responsibilities will include:

• Brand Strategy and ATL campaign management.
• Developing an integrated communications plan to increase brand awareness and recognition, incorporating ATL, PR, Retail Marketing and digital channels.
• Being a custodian of the ‘Takealot’ brand tone: Ensure it is applied consistently and appropriately across all communications, and that all written copy conforms to minimum standards.
• Management of brand tone and accountable for consistent brand communications to our customers throughout the business.
• Overseeing the annual communications budget and ensuring its use is fully maximised.
• Corporate and Consumer PR and Communications agency direction (Atmosphere) & and media campaign/crisis communication management.
• Developing relationships with key media to secure and grow media coverage both online and writing press releases for media.
• Monitoring press stories relating to the company and its brand and maximising opportunitiesfor positive PR and playing down any negative PR.
• Consulting on Communication Direction for all business development impacting brand.
• Collating and analysing current communications and messages and ensuring consistency.
• Developing and leading the company’s internal communication strategy.
• Leading on the brand strategy for Brand extensions -Marketplace & Private Label – in consultation with Retail Marketing Manager and Divisional Heads.
• Communicating brand to internal customers and stakeholders.
• Working with the CMO on development and reporting of brand metrics, including brand tracker, NPS in conjunction with Customer Service.
• Team management & development accountability (e.g. Brand Manager, Social MediaManager, Marketing Copywriter and a Content Producer).
• Creation and development of print and online advertising content, email marketing content, website management and content development, press releases, corporate videos, development of how to videos and marketing collateral.
• Managing performance of direct reports: Ensuring your direct reports produce consistently high-quality outputs and ensuring deadlines are met in a timeous fashion.
• Ensure quality control in all brand communications: Customer communications, Public Relations, internal communications
• Crafting and proof-reading customer facing communications across many channels, including Newsletters, CRM emails, social media channels, onsite marketing communications, etc.
• Managing corporate communications requirements for any special projects requiring brand

Qualification & Experience:

• Bachelor’s Degree or equivalent qualification in Communications, Copywriting, English.

A minimum of 5+ years working in Communications, Copywriting / Content Production and/or related Brand management marketing.

• Experience in managing external agencies (ATL and PR agencies)

Experience with Corporate and Consumer PR as well as Crisis communication.

• Experience in Managing a team for minimum of 5 years

Attributes Required :

• Relationship Management
• Budget Management
• Management of various channels
• Creativity
• In-depth knowledge of Campaigns and measuring effectiveness
• Brand Strategy

The Environment :

• takealot.com employees are entrepreneurial and dynamic, smart, customer- centric, fun and have the shared ambition of takealot.com being the leading e- commerce company in Africa.
• We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.
• We are short on ego and high on output.
• We are doers and not only thinkers, its all in the execution after all.
• We love what we do and what we are creating .
• We seek to employ an Extra Ordinary Mind who is Smart, has Integrity, and is Hardworking.

If you meet the above you are an Extraordinary Mind so come and join us!

Takealot Group is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities, to apply.

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