Head of Brand

takealot; Cape Town; On-site; ZAR 900,000 - 1,500,000; Full time

Job summary

Takealot, South Africa's leading online retailer, is seeking a dynamic Head of Brand & Communications in Cape Town. This role includes developing brand strategies, managing communication plans, and maintaining relationships with media. You'll lead communications for corporate and consumer initiatives, ensuring effective brand messaging, while also managing team performance. Bring your creativity and strategic insight to this entrepreneurial and customer-centric environment as we aim to solidify our position as Africa's premier e-commerce platform.

Benefits

Market-related Total Remuneration Package

Full flexibility

Great work environment

Exciting challenges

Qualifications

• At least 5+ years in communications, content production, or brand management.
• Experience managing external agencies (ATL and PR).
• Experience with corporate and consumer PR, including crisis management.

Responsibilities

• Developing and managing brand strategy & ATL campaigns.
• Creating integrated communication plans to increase brand awareness.
• Overseeing the communications budget and maximizing its effectiveness.

Skills

Relationship management

Budget management

Channel management

Creativity

Brand strategy

Education

Bachelor's Degree in Communications, Copywriting, or English

Job description

South Africa's leading online retailer is looking for a highly talented Head of Brand & Communications to join our team in Cape Town.

We are a young, dynamic, hyper-growth company seeking smart, creative, hard-working people with integrity. We offer a market-related Total Remuneration Package with full flexibility, a great work environment, and exciting challenges to build something great.

This position reports to the Chief Marketing Officer.

Your responsibilities will include:

1. Developing and managing brand strategy & ATL campaigns.
2. Creating integrated communication plans to increase brand awareness across ATL, PR, retail marketing, and digital channels.
3. Implementing communication plans and ensuring consistent application of the 'Takealot' brand tone across all channels.
4. Managing the brand tone and ensuring cohesive communication to customers.
5. Overseeing the communications budget and maximizing its effectiveness.
6. Leading corporate and consumer PR, media campaigns, and crisis communications.
7. Building relationships with media to secure coverage and managing press releases.
8. Monitoring media coverage and managing PR opportunities.
9. Developing internal communication strategies and leading brand extensions for Marketplace & Private Label.
10. Reporting on brand metrics and managing team performance, including a Brand Manager, Social Media Manager, Copywriter, and Content Producer.
11. Creating content for print, online, email marketing, website, press releases, videos, and collateral.
12. Ensuring quality control in all brand communications and proofreading customer-facing messages.
13. Handling special project communications related to branding.

Qualifications & Experience:

• Bachelor's Degree or equivalent in Communications, Copywriting, or English.
• At least 5+ years in communications, content production, or brand management.
• Experience managing external agencies (ATL and PR).
• Experience with corporate and consumer PR, including crisis management.

Attributes Required:

• Relationship and budget management skills.
• Channel management and creativity.
• Deep knowledge of campaigns and effectiveness measurement.
• Strong brand strategy skills.

The Environment:

• Entrepreneurial, dynamic, customer-centric, fun, and ambitious to be Africa's leading e-commerce company.
• We value ownership, teamwork, feedback, and high output.
• We are practical, execution-focused, and passionate about our work.

If you meet these criteria, you are an Extraordinary Mind. Join us!

Takealot Group is an Equal Opportunity Employer, encouraging applications from previously disadvantaged groups and people with disabilities.