Head Marketing and Communications, HR

Set Consulting; Johannesburg; On-site; ZAR 600,000 - 1,000,000; Full time

Job summary

An established industry player is seeking a dynamic Head of Marketing and Communications to lead the development of innovative strategies that resonate with employees and target communities. This pivotal role involves creating a strong Employee Value Proposition, driving impactful marketing campaigns, and fostering a culture of collaboration and transparency. With a focus on enhancing the brand's reputation and engagement, the successful candidate will work closely with executives and lead cross-functional teams. This exciting opportunity promises to shape the future of marketing within the organization and establish it as an 'Employer of Choice' in the competitive financial services landscape.

Qualifications

• 10-15 years of experience in Marketing and Communications, preferably in Banking.
• Proven track record in Senior Marketing and Communications Management.

Responsibilities

• Lead the development of Integrated Marketing and Communication strategies.
• Conceptualise and implement innovative Marketing and Communication plans.
• Act as Media Spokesperson on HR matters.

Skills

Integrated Marketing Strategy

Communication Skills

Brand Management

Employee Engagement

Event Management

Education

Degree in Marketing or Communications

Honors or Masters in Marketing or Communications

Job description

Head of Marketing and Communications, HR

Highly reputable Financial Services (FS) firm seeks delivery orientated Lead. Pivotal role to develop Integrated Marketing and Communication strategies for Human Resources. Create a powerful brand that is 'people-centric' and connects with targeted communities internally and externally. Drive enterprise-wide Marketing and Communication campaigns, activations and experiences in SA and African markets. Create a positive Employee Value Proposition (EVP) and communicate the great Culture. Act as Media Spokesperson on HR matters. Exciting career opportunity.

Main Responsibilities:

• Lead the development of an Integrated Marketing and Communication (IMC) strategy for Human Resources (Human Capital).
• Conceptualise and implement innovative Marketing and Communication (Internal and External) plans that focus on the Employees and Culture of the organisation.
• Partner with Executives and participate in Senior Management and Strategy sessions.
• Translate strategies into innovative experiences to foster a culture of transparency and collaboration.
• Contribute to Employee Brand architecture and position the messages.
• Collaborate with Brand Experience, Events, Communications, PR and Design.
• Communicate different HR touchpoints such as recruitment, graduate programmes, scholarships and alumni.
• Lead a cross-functional team to deliver the Marketing brand.
• Create a strong sense of community among employees.
• Conceptualise and execute activations and experiences through impactful events and communications.
• Shape the Internal Communications and deliver events to reach employees in SA and African markets.
• Manage the internal reputational issues of the Financial Services firm and its employees.
• Orchestrate clear and concise messaging.
• Lead Employee Brand initiatives internally and externally to attract top talent and ensure the firm is 'Employer of Choice'.
• Direct the employee digital and social media platforms, channels and content.
• Monitor the Employee Value Proposition to draw relevant insights.
• Provide input to budget planning proposals for Senior leadership.
• Conceptualise campaigns to boost employee engagement and sense of belonging.
• Lead communication initiatives across multiple regions.
• Build a strong media profile and manage the Communications value chain.
• Act as Media Spokesperson for HR matters and initiatives.
• Other key duties to be discussed at interview stage.

Qualifications and Experience:

• Degree in Marketing or Communications, essential. Hons or Masters is an advantage.
• Proven track record in Senior Marketing and Communications Management within a top Financial Services firm or Agency, leading Bank, ICT or relevant industry.
• 10 to 15 years of experience in Marketing and Communications with a market leader, preferably in Banking or Financial Services.