Head Corporate Affairs and Brand & Marketing, South Africa

Standard Chartered; Johannesburg; On-site; ZAR 1,200,000 - 1,700,000; Full time

Job summary

A leading international bank in Johannesburg seeks a head of Corporate Affairs and Brand & Marketing. This strategic role will drive marketing initiatives and ensure alignment with the company's goals. The ideal candidate will possess extensive experience in the banking sector, with a focus on building local connections and managing brand reputation. The position offers a comprehensive benefits package, including flexible working options and a commitment to employee wellbeing.

Benefits

Flexible working options

Comprehensive retirement and insurance plans

Parental and sabbatical leave

Proactive wellbeing support

Continuous learning opportunities

Qualifications

• At least 10 years in Corporate Affairs and Brand & Marketing.
• Strong understanding of banking/financial services.
• Certifications in project management, digital marketing, and media management preferred.

Responsibilities

• Lead marketing strategies and campaigns.
• Foster connection between clients and the brand.
• Conduct market research and monitor industry trends.

Skills

Crisis management

Copywriting

Stakeholder engagement

Digital marketing

Media relations

Analytics

Education

Bachelor’s degree in journalism or business

MBA/Masters in Marketing or Communication

Tools

Project management tools

Digital marketing software

Job description

Job Summary

• Shape and enhance the Corporate Affairs and Brand & Marketing strategies for our country.
• Lead our amazing team in spotting new opportunities, bringing in our expertise, and unleashing your creativity, withinbudget and aligned to our goals
• Be the go-to person, fully accountable to Country CEO and Client Business Heads, especially when it comes to understanding our Corporate Affairs and Brand & Marketing activities.
• Ensure the Management Team is aligned with our strategies and that they resonate with our goals.
• Guide through any governance, issues, or risks we might face.
• Transform our marketing function and drive impactful deliverables, from Strategic Marketing and Brand Communication to Digital Marketing and Client Engagement.

Key Responsibilities

• Contribute to the overall strategy by providing insightful inputs, conducting thorough market research, monitoring industry trends, and understanding customer behaviours to effectively identify the right audiences.
• Demonstrate enthusiasm for fostering and managing meaningful local and belief-driven connections between clients and the bank's brand, which includes building relationships with media, local influencers, and partners.
• Assist in implementing the global marketing campaigns and events strategy within the Cluster, collaborating with product heads, global teams, and global marketing colleagues.
• Lead the communications strategy for marketing campaigns and product narratives/stories, focusing on both strategic and tactical priorities in collaboration with Cluster and global teams.
• Support lead generation efforts and enhance content distribution across various platforms by considering local needs and preferences.
• Provide guidance to the Global Impact and Media, Reputation & Issues team on the overall crisis management strategy and its potential adaptations for the Cluster/market.
• Work closely with global teams to coordinate and implement marketing strategies and campaigns, including creating engaging content that effectively attracts the desired audience.
• Enhance content marketing efforts, including the development and maintenance of content, by utilizing key digital strategies such as SEO, SEM, SMM, and email marketing.
• Craft an overall compelling narrative and content for our communications, ensuring best practices are applied and content is tailored to the identified stakeholders.

Skills and Experience

• At least 10 years of Corporate Affairs and Brand & Marketing experience, preferably in the banking/financial services industry with an international context
• Bachelor’s degree in journalism and/or a business-related field required, MBA, Masters degree in Marketing and/or Communication strategy (preferred);
• Certifications/Training in project management, public speaking/presentation, leadership, media management, mentorship, digital marketing, sustainability;
• Strong business/product knowledge and sufficient expertise to command respect and credibility with senior stakeholders
• Strong analytics and portfolio management experience
• Strong marketing and communications experience , media relations and stakeholder engagement background
• Copywriting & Content Writing
• Crisis management
• Reputational Risk

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thingand are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle,continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together,we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter,we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance,with flexible and voluntary benefits available in some locations.
• Time-offincluding annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible workingoptions based around home and office locations, with flexible working patterns.
• Proactive wellbeing supportthrough Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills,global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning cultureto support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation,one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.