Haematology Brand Manager (Ftc)

Novartis; Johannesburg; On-site; ZAR 650,000 - 950,000; Full time

Job summary

A leading pharmaceutical company seeks a Haematology Brand Manager in Johannesburg. The role involves developing product strategy, executing marketing plans, monitoring brand performance, and leading promotional activities. Candidates must have over 5 years of experience in marketing or brand management, preferably with launch experience.

Qualifications

• 5+ years of experience in marketing or brand management.
• Prior launch experience in a relevant field.

Responsibilities

• Prepare content for Integrated Brand Teams.
• Monitor brand budgets and evaluate marketing effectiveness.
• Collaborate with teams to maximize marketing activities.

Skills

Marketing Strategy

Brand Management

Market Insights

Education

Bachelor's Degree in Marketing or related field

Job description

Job title: Haematology Brand Manager (FTC)

Job Location: Gauteng, Johannesburg

Deadline: June 05, 2025

Summary

• Brand Managers or global/regional/local sub-function specialists within a specific marketing sub-function. Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.

About the Role

Major accountabilities:

• Prepare content for Integrated Brand Teams and Launch Teams.
• Responsible for execution, monitoring, and analysis of tactical plans to ensure brand growth.
• Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets, forecasts, and expenses; evaluate marketing mix for cost-effectiveness and results.
• Identify market insights and opportunities through customer interactions.
• Execute central and regional marketing activities.
• Monitor product performance and external environment; take corrective actions as needed.
• Collaborate with Marketing and Medical teams to maximize activities.
• Scout centers, KOLs, and OLs by disease within the assigned territory.
• Identify specific needs for each patient segment and disease implications within the territory.

Minimum Requirements:

Work Experience:

• 5+ years of experience in marketing or brand management.
• Launch experience.

Education:

Please include specific educational requirements.