Growth Marketing Manager

DigiCert; Cape Town; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive compensation

Generous paid time off

Family-friendly leave policies

Health and wellness support

Pension, life insurance, and income保护

Employee Assistance Program

Education assistance and professional 

Access to LinkedIn Learning

Employee referral bonus

Travel insurance

Job summary

DigiCert is seeking a Growth Marketing Manager to drive performance engines across self-service and e-commerce products. You will own paid media, optimize the buyer journey, and scale revenue systems from signals to action, including TLS and DNS offerings.

You'll partner with design and product teams to test creative, optimize landing pages, and move prospects down the funnel toward conversion, with a strong emphasis on measurable ROAS and revenue growth.

Qualifications

• 3+ years of growth/performance marketing with a focus on conversions and revenue.
• Hands-on experience building and optimizing paid media campaigns across multiple channels.
• Strong analytical instincts for diagnosing performance across funnel stages.
• Ability to manage budgets, pacing, testing roadmaps, tracking and reporting.

Responsibilities

• Build, operate, and optimize performance engines across self-service, e-commerce, cross-sell, upsell and sales motions.
• Own paid media performance across search, social, retargeting, display, YouTube, affiliates and other channels.
• Collaborate with design to develop and test creative assets and landing pages.
• Continuously test audiences, offers, creative, landing pages, bidding, and channel mix to improve ROAS.
• Own the e-commerce conversion experience from traffic to checkout, including pages, promotions, and bundling.
• Translate performance data into actionable recommendations and investment bets.

Skills

Growth marketing

Paid media management

Analytics

Budget management

Campaign optimization

Channel diversification

Education

Bachelor's in Marketing/related field

Tools

Google Ads

LinkedIn Ads

Meta Ads

Display advertising

YouTube Ads

Affiliates

Job description

Who we are

DigiCert is a global leader in intelligent trust. We protect the digital world by ensuring the security, privacy, and authenticity of every interaction. Our AI-powered DigiCert ONE platform unifies PKI, DNS, and certificate lifecycle management, to secure infrastructure, software, devices, messages, AI content and agents. Learn why more than 100,000 organizations, including 90% of the Fortune 500, choose DigiCert to stop today's threats and prepare for a quantum-safe future at www.digicert.com

Job summary

DigiCert is looking for a Growth Marketing Manager, Performance Engines to help build and scale self-service and e-commerce growth across DigiCert's digital product portfolio. This role exists to turn validated growth opportunities into repeatable, measurable revenue systems. You will take promising signals, build the performance engine around them, optimize the buying journey, and scale what works. You will own hands-on performance marketing execution across DigiCert's self-service and e-commerce products, including unit-based products such as TLS and Mark Certificates, as well as SaaS product lines like DNS.

What you will do

• Build, operate, and optimize performance engines across self-service, e-commerce checkout, cross-sell, upsell, and sales-assisted motions.
• Own paid media performance across paid search, paid social, retargeting, display, YouTube, affiliates, and emerging channels. This includes budget planning, pacing, campaign QA, audience selection, keyword strategy, creative testing, bid strategy, and reporting.
• Partner closely with a dedicated design team to develop and test creative assets including social ads, infographics, and landing page banners.
• Continuously test and optimize audiences, offers, creative, landing pages, bidding strategies, and channel mix to improve conversion, pipeline impact, and move toward net-positive ROAS.
• Own the e-commerce conversion experience from traffic to add-to-cart to checkout, including landing pages, offer presentation, product packaging, cart behavior, promotions, urgency, bundling, and purchase intent.
• Translate performance data into clear recommendations on what is working, what is not, what to change, and where to invest next.

Your track record

• You have increased qualified inbound traffic, add-to-carts, conversion rates, pipeline, revenue, ARR, ROI, or ROAS.
• You have managed paid media programs hands-on and understand how to test new channels, optimize existing channels, and make informed budget recommendations.
• You have improved e-commerce or self-service buying experiences by diagnosing where buyers drop off and testing ways to move more visitors from browsing to purchase.
• You can take a partially formed growth motion, build the operating system around it, and make the numbers move.

What you will have

• 3+ years of experience in growth marketing, performance marketing, paid media, or e-commerce marketing, with a strong emphasis on driving conversions and revenue through direct-to-consumer or online retail channels.
• Hands-on experience building and optimizing paid media campaigns across channels such as Google Ads, LinkedIn Ads, Meta, display, retargeting, YouTube, affiliates, or other acquisition channels.
• Strong analytical instincts with the ability to diagnose performance across traffic, audience, channel, offer, creative, landing page, cart, checkout, nurture, and sales handoff.
• Ability to manage budgets, pacing, testing roadmaps, tracking, attribution, and reporting while running multiple campaigns and optimizations at once.

Nice to have

• Experience in cybersecurity, digital trust, SaaS, or technical B2B products.

Benefits

• Competitive compensation and comprehensive benefits package
• Generous paid time off, including holidays and additional leave options
• Family-friendly leave policies, including maternity, paternity, and other supportive leave programs
• Health and wellness support, including medical cover (where applicable), gym reimbursements, and mental well-being resources
• Pension, life insurance, and income protection benefits (location dependent)
• Employee Assistance Program with 24/7 confidential support for employees and their families
• Education assistance and professional development opportunities
• Access to LinkedIn Learning and continuous learning resources
• Employee referral bonus program and additional company perks and discounts
• Business travel insurance and global employee support programs