Growth & Marketing Manager

Quona Capital; Cape Town; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Insurance paid by the company

Health and wellness benefits

Yearly salary review based on infl at

Access to Udemy library

Budget for professional development

Work-From-Anywhere policy

Integration programme

Regular team social events

Pension scheme

Flexible work arrangements

Exposure to globally distributed teams

Location-specific benefits

Job summary

Verto is seeking a Growth & Marketing Manager to spearhead customer acquisition, engagement, and retention in South Africa. You will build a strong local brand, launch high-impact campaigns, and drive measurable B2B growth across the region.

In this role, you’ll partner with global teams to align paid media, ABM, and content strategies, while leveraging your SA market knowledge to expand Verto’s cross-border payments footprint.

Qualifications

• Minimum 5 years of growth marketing experience with measurable acquisition results.
• Deep understanding of the SA B2B marketing landscape, both traditional and digital.
• Hands-on proficiency with marketing automation and product analytics tools (HubSpot, PostHog, social channels).
• Strong analytical skills to interpret performance data and optimize campaigns.
• Excellent storytelling to craft high-converting B2B messaging.
• Ability to manage multiple high-stakes projects in a fast-paced environment.
• Bachelor’s degree in Marketing, Business Administration, or related field.

Responsibilities

• Drive B2B customer acquisition with targeted lead-gen strategies and defined audiences.
• Optimise CAC, conversion rates, and ROI using data-driven decisions.
• Collaborate with Sales on ABM campaigns for strategic prospects and accounts.
• Work with global marketing to activate paid media with data-driven local activities.
• Scale local market presence through PR, thought leadership, events, and partnerships.
• Create region-specific content (case studies, trend reports, white papers, sales enablement).
• Develop strategic marketing partnerships with local associations and fintechs.
• Support retention initiatives to boost engagement, loyalty and advocacy.
• Track and report campaign performance to grow active SA customers in 6–12 months.

Skills

Growth marketing

SA market knowledge

Marketing automation

Analytics

Communication skills

Multi-project management

Education

Bachelor's degree in Marketing

Tools

HubSpot

PostHog

Social media platforms

Job description

About Verto

At Verto, we're on a mission to democratise global finance and empower businesses in Emerging Markets to reach the world. Founded by British-Nigerian entrepreneurs Ola Oyetayo and Anthony Oduu, our roots in Africa provided a firsthand understanding of the significant challenges businesses face with cross-border payments, ranging from illiquid currencies and high fees to slow transactions. This deep-rooted insight is why Africa remains a core focus, as we're committed to bridging the gap between emerging and developed markets and fostering global economic growth.

What started as an FX solution for the Nigerian Naira has evolved into a market-leading platform, enabling thousands of businesses to seamlessly transfer billions of dollars annually. We believe that where you do business shouldn’t determine your success or ability to scale. We're creating equal access to the easy payment and liquidity solutions that are already a given in developed markets.

We're not alone in realising this crucial need; we're backed by world-class investors including Y-Combinator, Quona, and MEVP. With Verto receiving the Milken-Motsepe Prize, appearing on CNBCs list of fastest growing UK companies, the Deloitte Fast 50 and Sifted’s fastest-growing UK tech companies, we are building a seamless cross-border payment future.

Join us as we continue to grow and transform global finance.

Role Overview

We are seeking a strategic and results-driven Growth & Marketing Manager to spearhead customer acquisition, engagement, and retention efforts across South Africa. In this pivotal role, you will build a strong local brand presence, launch high-impact campaigns, and drive measurable B2B growth. By identifying new market opportunities and leveraging your deep digital marketing expertise, you will play a central role in advancing Verto’s mission to become the leading cross-border payments partner in the region.

What You’ll Be Doing

• Drive robust B2B customer acquisition by developing and executing targeted lead generation strategies, clearly defining audiences, messaging, and optimal channel mixes.

• Optimise customer acquisition cost (CAC), conversion rates, and overall marketing ROI through data-driven decision-making, continuous testing, and deep channel performance analysis.

• Partner closely with the Sales team to design and execute highly effective Account-Based Marketing (ABM) campaigns targeting key strategic prospects and high-value accounts.

• Collaborate with the central global marketing team to activate paid media campaigns, ensuring local marketing activities are data-driven and commercially focused.

• Establish and aggressively scale Verto's local market presence in South Africa through strategic PR, thought leadership, local industry events, and brand partnerships.

• Develop compelling, region-specific content tailored to South Africa, including customer success stories, market trend reports, white papers, and sales enablement materials.

• Identify and cultivate strategic marketing partnerships with local industry associations, fintech partners, and relevant business organisations to expand Verto's reach.

• Work alongside the Retention Lead to launch initiatives that strengthen customer engagement, loyalty, and advocacy throughout the entire customer lifecycle.

• Track, analyse, and rigorously report on campaign performance, taking direct responsibility for significantly increasing the number of active South Africa customers within your first 6-12 months.

What You Need

• Minimum of 5 years of experience in growth marketing, with a proven track record of driving measurable customer acquisition through data-driven marketing strategies.

• Deep, practical understanding of the South Africa market, encompassing both traditional and digital B2B marketing landscapes.

• Hands-on proficiency with modern marketing automation and product analytics tools such as HubSpot, PostHog, and major social media platforms.

• Exceptional analytical skills with the ability to accurately interpret performance data, identify actionable trends, and continuously refine campaign strategies.

• Excellent communication and storytelling abilities to craft compelling, high-converting messaging tailored for diverse B2B audiences.

• High agility and the organisational capacity to manage multiple high-stakes projects simultaneously in a fast-paced environment while maintaining sharp attention to detail.

• A Bachelor’s degree in Marketing, Business Administration, or a closely related field.

Best If You Have

• A strong background in marketing scalable SaaS & FinTech platforms, particularly in B2B environments.

• Direct experience navigating the fast-paced, high-agility environment of a rapidly expanding start-up or scale-up.

• Previous exposure to the FinTech or cross-border payments sector, understanding the nuances of financial product marketing.

Life At Verto

Perks

• Insurance paid by the company

• Health and wellness benefits (with specific added benefits depending on the location of the role)

• Yearly salary review based on inflation, personal and business performance

• Access to entire Udemy’s library

• Budget for professional development courses

• Work-From-Anywhere policy for certain durations

• Integration programme (opportunity to work from our global offices)

• Regular team social events

• Pension scheme (depending on the role location)

• Flexible work arrangements

• Exposure to work with globally distributed teams

• Location specific benefits like car lease policy, cycle to work, gym membership, etc.

You’ll Fit Right In If You

• Love asking “why?”

• Value solving problems over just completing tasks

• Understand sync vs. async communication practices

• Thrive in ambiguity and change

• Actively seek feedback

• Prioritise impact over activity

• Are fun to work with - we love good humour!

Culture

• Our Core Values: These values reflect our focus, energy, and shared expectations.

  • Champion the Mission: We are driven by curiosity and belief to solve global cross-border payment challenges.

  • Be the Best: We are open, take calculated risks, focus on results, and excel in our work.

  • Work as One: We transparently share failures and successes.

  • Go the Extra Mile: We deliver beyond expectations and achieve the impossible.

  • Customer First: We creatively solve problems and boldly design better experiences for customers.

  • Run with It: We are determined, embrace challenges, own tasks, act swiftly, and deliver results.

• Industry Competitive Compensation & Benefits: We reward employees for their value to the business with competitive compensation and benefits across all locations. This includes performance-based salary reviews, comprehensive health and wellness benefits, generous paid time off, and flexible working arrangements to support your career and life.

Diversity & Inclusion at Verto

Verto is an equal opportunities employer and we value diversity. Anyone seeking employment at Verto is considered based on Merit, Competence, Qualifications and their Talent. We are proud to be a truly international team and we do not discriminate in our hiring process.