Growth Marketer

Kickstart your career in the online gaming world and experience the very latest in technology and innovation.

Who we are

We're part of Super Group, the NYSE-listed digital gaming company behind some of the world's leading Sports and iGaming brands.

At DigiOutsource, we bring passionate people and innovative tech together to create market-leading online gaming solutions. Our multidisciplinary teams are passionate about products, customer experience, and security. We're empowered to achieve the ultimate in high-performance gaming experiences using the best technology available.

Who we're looking for

We're on a thrilling journey of growth and innovation and we need passionate, driven individuals to join us. At DigiOutsource, every day is action-packed and we expect you to bring your A-game. In return, you'll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a gamechanger? Supercharge your career with us and be part of something extraordinary.

Why we need you

We're on a mission to create extraordinary experiences for our customers and we believe that your unique skills, passion, and superdrive will help us achieve our vision.

The Growth Marketing Team is responsible for creating innovative onboarding journeys for customers, managing activities across all stages of the customer experience, and engaging with new audiences.

The purpose of a Growth Marketer role is to develop and execute strategies to rapidly increase the growth rate of our business and product. This typically means finding creative, out-of-the-box ways to acquire new customers and increase revenue. You must also stay up to date on the latest trends and technology to ensure that your strategies remain relevant and successful. In this role, you will be responsible for developing and executing growth strategies, analyzing user trends, and identifying areas for improvement.

What you'll be doing

As part of your role, your responsibilities will include:

1. Understand the possible target audiences available out there that can drive high-value casino customer traffic.
2. Find ways to efficiently and effectively place ads and creatives on platforms that drive depositing customers.
3. Enable the ability to target these audiences effectively across any platform we see fit using any technology.
4. Provide technical expertise, advice, and best practices to internal stakeholders.
5. Implementation and onboarding of new tools and online marketing technologies (retargeting, web analytics, display, socials, etc.).
6. Monitor industry trends and competitor activities to stay ahead in the market.
7. Work with other marketing teams to aid placement of product/content in the eyes of the target audiences.
8. Ensure no duplication by leveraging internal resources effectively.
9. Manage paid ad campaigns across platforms like Google Ads, Telegram, Facebook, LinkedIn, or TikTok to maximize ROI.
10. Conduct A/B testing and optimize campaigns for improved performance.
11. Create and execute content marketing campaigns including email, blog posts, and social media.
12. Allocate and manage marketing budgets efficiently, ensuring optimal use of resources.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties to achieve business objectives.

Essential skills you'll bring to the table

The necessary skills that we require for this role include:

1. 3 years proven experience in growth marketing, digital marketing, or a similar role.
2. Strong understanding of marketing funnels, user acquisition, and retention strategies.
3. Proficiency with analytics tools.
4. Hands-on experience with paid advertising platforms.
5. A track record of pioneering new approaches or tools in growth marketing.

It would be great if you also have some of the following skills:

1. Experience in the iGaming or casino industry.
2. Demonstrated ability to navigate ambiguity and manage competing priorities.
3. Experience working with AI-driven marketing tools.
4. Understanding of mobile app marketing and App Store Optimization.
5. Understanding of niche marketing techniques for the casino industry.
6. Strong network of contacts in the digital advertising and affiliate marketing space.

Ability to work in a fast-paced, data-driven environment.

Expertise in alternative traffic acquisition and leveraging loopholes in marketing platforms is highly valued.

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioral competencies. Along with the below behavioral competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

1. Problem Solving
2. Ownership and Accountability
3. Decision Making
4. Planning and Organisation
5. Communication

What you'll get back

We offer a great variety of personal and professional benefits to help you thrive at DigiOutsource and Super Group. This includes:

1. We're dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
2. Your hard work and achievements won't go unnoticed. Our innovative Performance Tool ensures you receive regular constructive feedback helping you to continuously improve and reach your full potential.
3. Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
4. Competitive Remuneration
5. Subsidised Medical Aid or GAP Cover
6. Insurance Benefits (including Group Life and Income Continuation Benefit)
7. Subsidised Retirement Annuities
8. Employee Incentive Plans
9. Free Daily Meal
10. Free Massages Onsite
11. Free On-Site Gym
12. Group Life Cover
13. Employee Assistance Programme
14. Income Continuation Benefit
15. Leadership Training
16. Referral Bonus
17. Medical Aid Subsidy
18. Free Sleep Coaching
19. Retirement Annuity Subsidy
20. Work from home allowance
21. Team socials

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 27 languages, we take equal opportunities seriously, championing a supportive, inclusive, and empowering environment wherever you are in the Group.

It's all about putting your experience first and ensuring honesty and fairness in all we do.

Here, your growth is supported and your contributions valued.

Game on!

• Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
• Shortlisted candidates may need to complete an assessment.

This position requires trust and honesty; it has access to customers' financial details, therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore a qualification verification check will be done. By applying for this role and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play, and grow!

Key Skills

Business, Marketing, User Interface, Web Content, A/B, Communication, CRM, Paid Search, HTML, Project Management, Content Marketing, Email Campaigns, ROI, Digital strategy, Analytics