Growth Manager (Paid Media)

Payjoy, Inc; Johannesburg; On-site; USD 60,000 - 80,000; Full time

Job summary

PayJoy, a mission-driven financial service provider, seeks a Growth Manager to lead user acquisition through innovative marketing campaigns for their Credit Line/Card and Phone Finance businesses. This role will involve strategizing growth in several markets, enhancing the user experience across various channels, and optimizing marketing budgets for maximum ROI. If you're experienced in B2C performance marketing and passionate about driving growth in the fintech sector, we encourage you to apply.

Benefits

Health Insurance

Pension Fund

20 days vacation

Co-working travel perk

Professional development perk

Qualifications

• 5+ years in B2C performance marketing with campaign management experience.
• Strong analytical skills and understanding of marketing frameworks.
• Experience in cross-functional teams with product and analytics.

Responsibilities

• Design and execute marketing campaigns across multiple channels.
• Build and maintain testing roadmap for content and audiences.
• Analyze campaign data and optimize for conversion.

Skills

B2C performance marketing

Attribution models

Marketing measurement frameworks

Analytical skills

Digital marketing

Education

Bachelor's degree in Marketing or similar

Tools

Excel

SQL

Looker

Job description

About PayJoy

PayJoy is a mission-first financial service provider dedicated to helping under-served customers in emerging markets achieve financial stability and success.

We lend through our patented technology that turns a smartphone into digital collateral, and our cutting-edge machine learning, data science, and anti-fraud AI allow us to offer the lowest cost and qualify the most customers in the industry.

As of now, we have brought billions of dollars in credit to 15 million customers, doubling in the last two years while remaining strongly profitable and sustainable for the long term.

Role

The Growth Manager is responsible for acquiring new users through paid marketing campaigns for PayJoy's Credit Line / Card and Phone Finance businesses. This involves working on growth across several countries, spanning mobile apps, online-to-offline, and e-commerce channels.

Key Responsibilities

1. Design, execute, and iterate campaigns including media buying and campaign optimisation across channels (social media, affiliate, influencer, SEO / SEM, etc).
2. Build and maintain structured testing roadmap for content, channel, platform, and audiences, prioritising experiments based on impact and learning potential.
3. Implement campaign tracking to ensure clarity on attribution and incrementality.
4. Innovate and optimise campaign content and ad formats to drive conversion, partnering with design and creative teams.
5. Analyse campaign results and interpret patterns and trends in data to optimise campaign value against cost.
6. Manage budgets efficiently to ensure maximum ROI.

Qualifications

• Bachelor's degree in Marketing, Communication, Advertising, Business, Engineering, or similar.
• Minimum of 5+ years of proven results in B2C performance marketing, ideally with hands-on campaign management and test design in Fintech, E-commerce, and/or Retail.
• Strong understanding of attribution models, incrementality testing, and marketing measurement frameworks.
• Experience working in cross-functional environments with product, analytics, and creative stakeholders.
• Demonstrated ability to develop and execute experimentation roadmaps.
• Strong technical knowledge of digital marketing and an instinct for ad formats and creatives that convert.
• Strong analytical skills with proficiency in tools like Excel, SQL, Looker, or similar BI platforms.
• A growth mindset, intellectual curiosity, and confidence navigating ambiguity.
• Familiarity with managing creative workflows and feedback loops.

Desirable

• Understanding of statistical methods (A/B Testing) and familiarity with geo-lift, MMM, and MTA tools.

Benefits

• Health Insurance
• Pension Fund
• 20 days vacation
• Phone finance, Headphone, home office equipment, and fitness perks
• $2,000 USD annual co-working travel perk
• $2,000 USD annual professional development perk

PayJoy is proud to be an Equal Employment Opportunity employer. We welcome and encourage people of all backgrounds.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability, or other protected characteristics.

PayJoy Principles: Finance for the next billion