Group Marketing Manager / Marketing & Communications Manager Brand & Marketing Manager

O'Brien Recruitment; Cape Town; On-site; ZAR 500,000 - 700,000; Full time

Job summary

A leading real estate agency in Cape Town is seeking a Marketing Manager to enhance their brand presence and drive lead generation. The ideal candidate will have extensive marketing experience, particularly in real estate, and possess strong project management skills. This dynamic role requires creative strategies and collaboration with sales teams to optimize marketing campaigns in a fast-paced environment.

Qualifications

• 5+ years of marketing experience, ideally in real estate.
• Experience leading cross-functional teams.
• Proficiency in digital marketing tools like SEO and PPC.

Responsibilities

• Develop and implement marketing strategies to generate leads.
• Manage marketing budgets and track ROI.
• Collaborate with sales teams to drive lead generation.

Skills

Project Management

Creative Thinking

Communication

Problem Solving

Education

Degree in Marketing

Degree in Real Estate

Tools

Digital Marketing Tools

MS Office

Adobe Creative Suite

Job description

We’re Hiring : Marketing Manager | Real Estate | Cape Town (De Waterkant)

Are you a creative and strategic marketing professional with a passion for real estate? We’re looking for a dynamic Marketing Manager to join our established real estate agency in De Waterkant, Cape Town. If you’re driven by results and thrive in a fast-paced environment, this could be your next career move!

Key Responsibilities :

Develop and implement comprehensive marketing strategies to grow brand presence and generate qualified leads.

Manage marketing budgets, track ROI, and report progress to management.

Conduct market research to identify trends, buyer behavior, and competitive insights.

Plan and execute multi-channel marketing campaigns across online, offline, and event platforms.

Oversee creation of marketing materials — brochures, websites, social media, and advertising content.

Ensure consistent brand messaging and craft compelling narratives highlighting our unique property offerings.

Collaborate closely with sales teams to drive lead generation and support conversion efforts.

Oversee digital marketing strategies including SEO, PPC, social media, and website optimization.

Build strong relationships with external partners, media, and industry stakeholders.

Requirements :

Degree in Marketing, Real Estate, or a related field.

5+ years of marketing experience, ideally within the real estate industry.

Minimum of 2 years’ experience leading cross-functional teams in a target-driven environment.

Strong knowledge of housing market trends, buyer behavior, and comparative market analysis.

Proven track record managing marketing campaigns and measuring performance metrics.

Proficiency in digital marketing tools (SEO, PPC, social media, Google Analytics, etc.).

Experience with CRM systems, marketing automation tools, and CMS platforms.

Knowledge of regulatory compliance for PPRA and FIC is advantageous.

Exceptional written and verbal communication skills with strong attention to detail.

Creative thinker with innovative marketing ideas.

Excellent project management skills and ability to multitask effectively.

Proficiency in MS Office; experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator) is a plus.

Bilingual in English and Afrikaans is advantageous.

Personal Attributes :

Results-oriented and self-motivated.

Strong problem-solving skills.

Excellent interpersonal and relationship-building abilities.

High-energy and professional demeanor.

If you’re ready to make your mark in the Cape Town property market and bring innovative marketing strategies to life, we’d love to hear from you!

Apply today and let’s shape the future of real estate together.

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