Group Marketing Manager (Automotive)

Tyron Consultancy; Gqeberha; On-site; ZAR 400,000 - 500,000; Full time

Job summary

A leading automotive consultancy in Gqeberha is seeking a Group Marketing Manager to develop and execute marketing strategies. The ideal candidate will have 5+ years of experience in marketing and 2+ years in management, with a strong background in digital marketing. The role includes overseeing advertising, brand strategies, and managing the marketing budget. Competitive salary up to R45,000 plus a branded car is offered.

Benefits

Branded car

Qualifications

• Minimum of 5 years marketing experience.
• Minimum of 2 years managing people.
• Highly advantageous: membership with the Business Chamber and/or IMM or similar.

Responsibilities

• Develop and maintain marketing communications strategies for all silos of the business.
• Manage all aspects of advertising and brand public relations and events.
• Evaluate budgetary spend in relation to potential ROI and make recommendations to Directors.

Skills

Excellent communication skills

Digital marketing experience

Computer literate

Education

3 year Degree / Diploma in Marketing Communications or Advertising

Job description

Group Marketing Manager (Automotive) – Port Elizabeth.

Requirements:

• 3 year Degree / Diploma: Marketing Communications or Advertising
• Valid driver’s licence and willing to travel occasionally
• Excellent communication skills
• Computer literate
• Minimum of 5 years marketing experience
• Minimum of 2 years managing people
• Digital marketing experience essential
• Minimum of 3 years experience in the motor industry highly advantageous
• Highly advantageous: membership with the Business Chamber and/or IMM or similar

Key Performance Areas:

• Develop, maintain and execute group, branch and sub brand marketing communications, advertising, creative and brand strategies:
  • Develop and maintain marketing communications strategies for all silos of the business at a group level
  • Maintain advertising and brand strategic direction and performance in line with business and marketing objectives
  • Maintain brand and creative aspects in line with marketing and business objectives ensuring these areas are fit for purpose and informing the business direction and strategy
• Manage all aspects of marketing communications, advertising, creative, brand, public relations and events:
  • Ensure advertising and marketing collateral and other media are on brand, communicating key messaging and driving value in order to meet marketing objectives and support overall business growth
  • Ensure the progressiveness and adaptability of all marketing communications and technological tools which are utilised in execution of said strategies and promotional plans
  • Maintain relationship with Public Relations Consultant and additional public relations contacts such as media in order to further gain exposure for the brand in all geographical locations
  • Oversee event management where events have been evaluated and planned according to marketing communications strategies for all brands and branches
  • Manage the creative direction of marketing communications and advertising in line with brand strategy and business objectives, but also in line with OEM restrictions
  • Manage buildings’ Visual Identity in respect of upgrades, new buildings, and acquisitions; ensuring all signage and furniture are within OEM specifications, delivered and installed as per agreed project timelines and are within budget
  • Create pitch decks and business plans for new brand/branch acquisitions in consultation with directors and finance team
• Manage the customer relations function (call centre)- which are specific to customer feedback and marketing leads:
  • Manage the operations of the call centre
  • Manage the team in terms of targeting, benchmarks, quality checks, processes and procedures which align with the business objectives
  • Monitor and motivate performance of the team towards targets and quality measures
  • Manage all inbound streams of data which need to be evaluated by the call centre, including but not limited to cleaning of digital leads and referrals, cleaning of database leads and referrals, customer service index calls for both sales and service, WhatsApp channel communications
  • Implement new processes and procedures in line with relevant and changing business objectives
  • Ensure reporting is timeous and accurate
  • Nurture team dynamic through open, effective and 360 feedback loops, informal training, feedback and team building sessions
  • Carry out human resources administrative tasks and maintain adherence to HR and company policies in relation to the team
• Manage the marketing budget at group level in consultation with directors and DP’s:
  • Evaluate budgetary spend of various marketing and branding activities in relation to potential ROI and make recommendations to Directors
  • Align strategy with budgetary constraints, utilising budget to full ROI potential while maintaining cost effectiveness as far as possible.
  • Manage the digital marketing spend in line with marketing and business objectives, ensuring that it is within budget and channelled effectively via digital campaigns for best ROI results
  • Evaluate spend on 3rd party advertising channels in order to remain relevant and cost effective, whilst maintaining internal efficiencies
  • Evaluate and sign off monthly management accounts for the marketing department
• Manage OEM and marketing supplier relationships in line with the marketing communications and advertising of the group:
  • Build and maintain good working relationships with key individuals within OEM operations – chiefly pertaining to Brand Managers/marketing/sales dealer network contacts
  • Build and maintain good working relationships with franchise partners in terms of the marketing operations of branches
  • Build and maintain good working relationships with marketing suppliers, in order to extract best value and service for the group, utilising economies of scale and preferential pricing, while maintain ethical standards
• Manage the marketing teams:
  • Lead the marketing teams in various aspects of day-to-day workflow, execution, creativity, problem solving and meeting/managing stakeholder expectations which are in line with marketing communications, brand, advertising, creative and business objectives and strategies for all group brands
  • Motivate, mentor and coach the teams to peak performance based on stretch targets and benchmarks
  • Manage the work in progress/workflow through the utilisation of workflow management tools, creating buy-in within the team
• Nurture a good team dynamic through open, effective and 360 feedback loops, informal training, feedback and team building sessions
  • Carry out human resources administrative tasks and maintain adherence to HR and company policies in relation to the teams
• Execute other projects as required by directors:
  • Agree plan, budget and timelines with project allocating Director for the identified project
  • Execute project as per plan
  • Complete within time limit and within budget
  • Ensure project initiative is entrenched and maintained

Salary: up to R45 000 per month commensurate with qualification and experience + branded car.