Group Marketing Manager

R 1000000 - R 1200000 Annually Cost To Company

Our client is an innovative Automotive group that endeavors to provide a one-stop automotive solution in South Africa. They've embarked on an exciting journey of automotive sales disruption, providing their customers with a digitally immersive sales experience both online and in real-time.

As Group Marketing Manager, you will oversee the strategic development and execution of marketing initiatives for multiple brands within our organization. This role requires a blend of leadership, creativity, and analytical skills to drive brand growth, ensure cohesive messaging, and align strategies with company objectives.
You will be responsible for developing and executing the company's marketing, digital, and communication strategies to maximize profits through sales strategies that match customer requirements by promoting products, services, and ideas.

Key Responsibilities:

• Develop and implement strategic marketing plans and budgets across multiple automotive brands
• Lead digital marketing initiatives including SEO, website optimization, and CRM management
• Manage paid advertising campaigns and lead generation with focus on ROI and conversion
• Oversee brand consistency and community engagement across all channels
• Drive customer retention strategies to ensure repeat business
• Utilize data analytics to guide decision-making and enhance performance
• Lead and develop a high-performing marketing team

Requirements:

• Bachelor's degree or equivalent (essential)
• Chartered Marketing qualification (advantageous)
• Minimum 3 years' experience at a senior level managing multiple brands
• Proven track record of driving results through digital marketing
• Experience developing and implementing marketing strategies with measurable ROI
• Strong skills in SEO, analytics, and paid advertising management
• Excellent digital literacy including CRM, Google Analytics, and social media platforms
• Experience in retail with an "always on audience" approach