Group Marketing Manager

NM Staffing Solutions (Pty)Ltd; Johannesburg; On-site; ZAR 300 000 - 600 000; Full time

Job summary

An established industry player is seeking a Group Marketing Manager to lead their marketing strategies and drive brand success. This role is pivotal in developing and executing comprehensive marketing and digital strategies, ensuring alignment with customer needs and maximizing profits. The ideal candidate will possess a strong background in digital marketing, proven leadership skills, and a track record of delivering impactful results. If you're passionate about driving success through innovative marketing campaigns and data-driven decision-making, this opportunity is perfect for you.

Qualifications

• 3+ years in senior marketing management with a focus on digital marketing.
• Ability to develop strategies and manage budgets effectively.

Responsibilities

• Develop and execute marketing strategies to maximize profits.
• Manage digital marketing, SEO, and brand management activities.

Skills

Digital Marketing

People Management

Budget Management

Reporting and Analytics

Lead Generation

SEO

Copywriting

Visual Storytelling

Deadline Driven

Paid Advertising Management

Education

Bachelor's degree in Marketing

Membership in DMASA

Tools

Google Analytics

Adobe Suite

SEMrush

CRM Software

Job description

Our client in the Automotive Industry, Sandton, is looking for a Group Marketing Manager.

Minimum qualifications:

1. Bachelor's degree or equivalent in Marketing.
2. Member of the DMASA (Digital Marketing Association SA) or equivalent.

Experience:

1. At least 3 years of prior experience in senior marketing management capacity roles with the ability to drive brand success, showcasing results through impactful ROI's with digital marketing being at the forefront of driving business achievement and sales.

Critical on the Job Skills Synopsis:

1. Ability to develop and implement strategies, systems, and processes.
2. Excellent people management and engagement capacity.
3. Budget and operational management.
4. Reporting and analytics.
5. Ability to embrace new ideas and processes and execute thereof.
6. Deadline driven - ability to meet targets.
7. Proven track record of driving results.
8. Lead generation - Data driven decision making.
9. Paid advertising management to reach sales targets.
10. Excellent digital media ability.
11. Copy and Visual storytelling skills.
12. SEO, strategy, analysis, and optimization.
13. Experience running successful marketing campaigns.
14. Solid knowledge of web analytics and Google AdWords.
15. Solid experience with various CRM software.

Digital Literacy:

• SEO
• CRM
• Google Analytics
• Adobe Suite
• SEMrush

Role Descriptor: Group Marketing Manager holds the ultimate responsibility to develop and execute on the company's marketing, digital, and communication strategies with the aim to maximize profits through developing sales strategies that match customer requirements and by promoting products, services, or ideas. Responsible for the preparation of strategies, annual marketing budgets, plans, brand management, lead management, and continuously analyze the market and competitors, staff management and growth, and meeting the business and brand KPI's set.

Reviewing and reporting on all areas of the marketing portfolio on a monthly, quarterly, and annual basis to identify success, growth, and areas of improvement. Our touch points for success would be to ensure access, engagement, collaboration, customization, and connection internally and externally to ensure marketing success.

Key areas of responsibility aligned to KPI:

1. Strategy and Budget Development and Execution.
2. Digital Marketing & SEO Management.
3. Paid Advertising & Lead Management.
4. Brand & Community Management.
5. Customer Retention.
6. Staff Management and Development.