Group Marketing Manager

Persona Staff; Johannesburg; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading marketing company based in Gauteng is seeking a Group Marketing Manager. In this pivotal role, you will develop and execute marketing strategies that support B2B sales, requiring strong leadership and a solid understanding of the infrastructure sector. Ideal candidates have a degree in Engineering, Marketing, or Business, along with 5-7 years of marketing experience. Join a dynamic team aiming for expansion and innovation in the industry.

Qualifications

• 5–7 years' experience in B2B marketing, preferably in infrastructure.
• Familiarity with African markets and infrastructure ecosystems is desirable.
• Ability to work with technical teams and translate complex systems.

Responsibilities

• Shape a marketing strategy for B2B sales.
• Develop a marketing roadmap for long-term growth.
• Refine the company's positioning as an industry partner.

Skills

Commercial mindset

Stakeholder management

Leadership

Communication skills

Adaptability

Education

Degree in Engineering, Marketing, or Business

Job description

SUMMARY :

Our client based in Randburg, Gauteng, is looking for a Group Marketing Manager to join their team.

Role overview :

This is a pivotal role designed for a strategic thinker with a solid engineering background, an in-depth understanding of the data centre and power infrastructure industries, and the commercial acumen to collaborate cross-functionally with HODs, Business Development Managers (BDMs), and R&D teams. As the marketing department enters a growth phase, this leader will be responsible for shaping a market-driven, insight-led strategy that supports relational B2B selling and positions the group for expansion into new products and markets.

POSITION INFO : RESPONSIBILITIES :

1. Collaborate closely with HODs, BDMs, and R&D to identify market gaps, inform product development, and drive go-to-market strategies.
2. Develop a group-level marketing roadmap that supports long-term growth, innovation, and market penetration in Africa and beyond (UAE and Europe expansion).
3. Shape a marketing strategy that aligns with a relationship-based B2B sales model, prioritising trust, reputation, and strategic engagement over high-volume digital lead generation.
4. Leverage strong technical understanding to communicate complex concepts clearly and effectively in all marketing outputs.
5. Stay abreast of industry trends in data centre, power, and digital infrastructure sectors to anticipate shifts and inform business strategy.
6. Participate in ideation around product evolution, partnerships, and service offerings based on grounded market intelligence.
7. Act as a bridge between the marketing team and internal stakeholders across operations, engineering, business development, and executive leadership.
8. Drive collaboration between marketing and sales teams to create high-impact tools, messaging, and campaigns that support sales conversations and long-term relationship building.
9. Refine and elevate the company's positioning as an innovative, reliable B2B partner in its sectors.
10. Ensure brand consistency across all platforms and touchpoints, allowing room for differentiation where necessary between the two brands.
11. Develop high-value, insight-rich marketing content reflecting industry knowledge and thought leadership (e.g., case studies, solution briefs, sector-specific whitepapers).
12. Oversee all communication strategies, ensuring technical accuracy and strategic alignment in messaging.
13. Lead the strategy and execution of industry-specific events, conferences, client sessions, and exhibitions.
14. Facilitate opportunities for engagement, networking, and partnership-building with key stakeholders and decision-makers.
15. Manage and grow the shared services marketing team, building internal capability and introducing strategic structure.
16. Lead the team in executing daily marketing operations, maintaining strategic oversight and high-level planning.
17. Foster a culture of curiosity, commercial thinking, and continuous improvement within the team.
18. Play an active, hands-on leadership role—supporting execution when needed despite focusing on strategy.
19. Drive the transformation of the marketing function into a structured, performance-driven business unit.
20. Set and monitor KPIs focused on brand growth, market awareness, product readiness, and stakeholder engagement, not just lead generation.
21. Report directly to group leadership on strategy execution, market feedback, and emerging opportunities.

REQUIREMENTS :

• Degree in Engineering, Marketing, or Business (or a combination).
• 5–7 years’ experience in B2B marketing, preferably in infrastructure, data centres, energy, or engineering sectors.
• Strong commercial mindset and understanding of relational B2B selling environments.
• Familiarity with African markets and infrastructure ecosystems is highly desirable.
• Proven ability to work with technical teams, interpret complex systems, and translate them into strategic narratives.
• Experience in building or significantly growing a marketing function.
• Excellent stakeholder management, leadership, and communication skills.
• Entrepreneurial mindset with high agility and initiative; adaptable, resourceful, and ownership-driven in a fast-paced environment.

To apply, please send your CV with salary expectations to us. Only shortlisted candidates will be contacted. If you do not receive feedback within 48 hours, please consider your application unsuccessful.

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