Group Marketing Coordinator

Group Marketing Coordinator

Qualifications & Experience

• Degree in Marketing, Business, or a related field (preferred).
• Minimum of 5 - 10 years of relevant experience (advantageous).
• Must have own transport.

Key Responsibilities

1. Marketing Strategy & Brand Management
   • Assist in the development and execution of marketing strategies to promote new and existing products.
   • Ensure consistency in brand messaging and adherence to the Company's brand strategy.
   • Monitor the Company's digital footprint, including social media platforms, website updates, and content performance.
   • Conduct market research to identify new opportunities, assess competitive landscapes, and drive innovation.
   • Keep up to date with AI advancements and marketing trends to enhance marketing effectiveness.
2. Campaign & Content Management
   • Oversee the planning, execution, and performance tracking of all TTL (Through-The-Line) marketing campaigns, including ATL (Above-The-Line) such as TV, radio, and billboards, as well as BTL (Below-The-Line) such as print, digital, and events.
   • Manage the development, design, distribution, and tracking of marketing materials.
   • Assist in brainstorming creative advertising concepts with senior management.
   • Ensure the company website remains fresh and relevant with up-to-date content.
3. Event & Promotion Coordination
   • Organize promotional events, trade shows, and internal staff events to support brand awareness and engagement.
   • Manage The Company Ezintsha Sleep Clinic, overseeing end-to-end execution.
   • Manage the Company's online merchandising store, overseeing end-to-end execution including selection, advertising, and distribution.
4. Budget & Performance Management
   • Track and manage the group's marketing budget, ensuring alignment with strategic objectives.
   • Provide monthly reports comparing actual spend vs. budgeted figures.
   • Analyse marketing data and campaign performance to measure effectiveness and optimise future strategies.
5. Cross-Functional Collaboration & Stakeholder Engagement
   • Act as a liaison between internal teams, field representatives, retailers, and key stakeholders.
   • Support database development, social media platforms, and content marketing initiatives.
   • Assist with ad hoc marketing-related requests and problem-solving.