Group Head Digital Marketing

Let's Write Africa's Story Together!

Old Mutual is a firm believer in the African opportunity, and our diverse talent reflects this.

Job Description

The Group Head of Digital Marketing will lead the development and execution of Old Mutual Limited’s eCommerce, Performance Marketing, and Digital Marketing strategies across the Group.

Responsibilities:

1. Lead strategic development, engagement, and sales growth of Old Mutual digital platforms (web and mobile).
2. Manage Digital Marketing and Social Media Strategies, Implementation, Policies, and Governance.
3. Oversee analytics initiatives to optimize sales, increase conversions, and reduce site abandonment; lead digital analytics and personalization strategies.
4. Implement new digital sales campaigns, maintain existing ones, and develop differentiated inline shopping experiences for various customer segments.
5. Manage marketing automation campaigns and platforms.
6. Deliver and implement personalization initiatives across digital assets to enhance traffic, customer satisfaction, and conversion.
7. Design targeted personalization initiatives and relevant communications across digital touchpoints.
8. Optimize audience segmentation to improve customer satisfaction and conversion rates.
9. Lead capabilities in Digital Marketing, Performance Marketing, Digital Analytics, SEO, customer retention, and Digital Adoption.

Main priorities/deliverables:

1. Develop strategies to grow digital sales and revenue focusing on customer acquisition, conversions, and retention.
2. Lead Performance Marketing, SEO, and Digital Marketing functions, fostering process, capability, and cultural improvements.
3. Achieve digital sales targets within the group's risk appetite.
4. Maintain an always-on brand online conversation calendar.
5. Lead SEO strategy and implementation.

Specific responsibilities include:

1. Create digital sales value via online, app, WhatsApp, and USSD platforms.
2. Drive performance marketing and digital sales initiatives.
3. Monitor and optimize digital sales effectiveness.
4. Develop new sales and marketing initiatives to increase profitability.
5. Collaborate with brand teams on digital materials leveraging shopper insights.
6. Create sales collateral and tools for digital penetration.
7. Identify external digital sales opportunities.
8. Report digital sales performance to senior management.
9. Stay updated on eCommerce trends, platforms, and regulations.

Additional responsibilities:

1. Optimize digital sales, profit, and customer experience metrics.
2. Manage budgets and vendor relationships.
3. Provide leadership and mentorship within cross-functional teams.
4. Develop differentiated online shopping experiences, incorporating omni-channel capabilities.
5. Analyze trends, monitor performance, and conduct competitive research.
6. Lead sales journey optimization from deployment to post-deployment.
7. Proactively resolve issues and adjust strategies as needed.
8. Coordinate with internal teams to support digital performance.

Role & Key Result Areas:

Qualifications and experience:

• 8-10 years management experience, including at least 3 years at executive level.
• 5-7 years as a Performance Marketing strategist in digital channels.
• Experience with mobile and omni-channel marketing.
• Strong organizational and results-driven skills.

• Problem-solving, effective communication, and ability to work under deadlines.
• Technical understanding at a functional level, with high curiosity and adaptability.
• Collaborative team orientation and influential communication skills.

Knowledge / Skills:

• Extensive knowledge of Digital Marketing, Performance Marketing, Digital Analytics, Personalization, and Content Strategy.
• Strong business judgment and decision-making skills.
• Ability to lead digital sales programs and partnerships.
• Results-oriented with experience in performance marketing and automation platforms.

Competencies:

• Collaboration, Customer Focus, Execution, Innovation, Leadership, Learning, Strategic Thinking.

Skills:

Action Planning, Content Development, Customer Acquisition, Data Analysis, Digital Marketing, Campaign Execution, Learning & Development, Management Accounting, Marketing Systems, Online Marketing, Communication, Solutions Presentation, Social Media Management, Strategic Planning.

Education:

NQF Level 9 – Masters

Closing Date:

07 May 2025, 23:59

Note: The appointment will align with the Employment Equity Plan of Old Mutual South Africa and the specific business unit.

The Old Mutual Story!