Group Head Digital Marketing

Let's Write Africa's Story Together!

Old Mutual is a firm believer in the African opportunity, and our diverse talent reflects this.

Job Description

The Group Head of Digital Marketing will lead the development and execution of Old Mutual Limited’s eCommerce, Performance Marketing, and Digital Marketing strategies across the Group.

Responsibilities:

• Lead strategic development, engagement, and sales growth of Old Mutual digital platforms (web and mobile).
• Develop and oversee Digital Marketing and Social Media Strategies, Implementation, Policies, and Governance.
• Implement analytics initiatives to optimize sales, increase conversion, and reduce site abandonment, including digital analytics and personalization strategies.
• Manage digital sales campaigns, including new initiatives, existing campaigns, testing strategies, and differentiated shopping experiences for various customer segments.
• Oversee marketing automation campaigns and platforms to enhance business outcomes.
• Deliver and implement personalization initiatives across digital assets to boost traffic, customer satisfaction, and conversions.
• Design targeted personalization initiatives and relevant communications across digital channels such as websites, mobile, email, and others.
• Optimize audience segmentation to improve customer satisfaction and conversion rates.
• Lead critical capabilities including Digital Marketing, Performance Marketing, Digital Analytics, SEO, customer retention, and Digital Adoption.

Main Priorities/Deliverables:

• Develop strategies to maximize digital sales and revenue, focusing on customer acquisition and retention.
• Lead Performance Marketing, SEO, and Digital Marketing functions, driving process, capability, and cultural changes.
• Achieve overall digital sales targets within risk appetite.
• Maintain an active online brand presence aligned with the Brand Promise.
• Lead SEO strategy and implementation.

Specific Responsibilities:

• Create digital sales value through online, app, WhatsApp, and USSD platforms.
• Drive performance marketing and digital sales initiatives.
• Monitor and optimize digital sales effectiveness.
• Develop new digital marketing initiatives and sales tools.
• Identify external opportunities for digital sales growth.
• Report digital sales performance to senior management.
• Stay updated on eCommerce trends, regulations, and platforms.

Additional Responsibilities:

• Optimize digital sales, profit, and customer experience metrics.
• Manage budgets and vendor relationships.
• Provide leadership and mentorship to cross-functional teams.
• Create differentiated online shopping experiences incorporating emerging omni-channel capabilities.
• Analyze trends, monitor performance, and conduct competitive research.
• Lead sales journey optimization and deployment activities.
• Proactively address issues in digital sales execution.
• Coordinate with internal teams to support performance and outcomes.

Role & Key Result Areas:

Qualifications and Experience:

• 8-10 years of management experience.
• At least 3 years at an executive level.
• 5-7 years as a Performance Marketing strategist on digital channels.
• Experience with mobile and omni-channel marketing.
• Strong organizational and results-driven skills.

Knowledge & Skills:

• Deep knowledge of Digital Marketing, Performance Marketing, Digital Analytics, and Content Strategy.
• Strong business judgment, decision-making, and cross-functional relationship skills.
• Experience launching digital sales programs with online retailers.
• Results-oriented, entrepreneurial, and excellent communicator.

Core Competencies:

• Collaboration, Customer Focus, Execution, Innovation, Leadership, Learning, Strategic Thinking.

Skills:

Action Planning, Digital Business, Content Development, Customer Acquisition, Data Analysis, Marketing Systems, Social Media, Strategic Planning, and more.

Education:

NQF Level 9 – Masters

Closing Date:

07 May 2025, 23:59

The appointment will align with Old Mutual South Africa's Employment Equity Plan.