Group Digital Marketing Manager

Ad Talent Africa; Cape Town; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A fintech company is seeking a Digital Marketing Manager in Cape Town to lead digital transformation strategies. The role involves managing digital acquisition activities, collaborating with media agencies, and optimizing campaign performance through data insights. The ideal candidate has a strong background in fintech or e-commerce and experience in a digital agency. Competitive compensation is offered.

Qualifications

• Previous experience in the Fintech, Banking, or e-commerce industry.
• Experience working in a digital agency.

Responsibilities

• Plan and manage digital acquisition activities for mobile app and website.
• Collaborate with agencies to optimize campaigns.
• Manage relationships with vendors and internal teams.
• Measure and report campaign performance.
• Analyze trends to optimize spend based on data insights.

Skills

Digital marketing experience

Data analysis

Campaign management

Social media strategy

Job description

Overview

A fast-paced, rapidly growing fintech business.

Role

A Digital Marketing Manager to join our team of experts and help us develop and support digital transformation strategies for our clients.

Must have

Previous experience in the Fintech, Banking, ecommerce industry and have previously worked in a digital agency.

What will you do

• Plan and manage digital acquisition activities for mobile app and website using platforms like SEM, social media, and display advertising.
• Collaborate with media agencies and specialist teams to optimize campaigns and control costs.
• Manage relationships with vendors, media agencies, and internal teams to meet acquisition goals.
• Measure and report campaign performance against KPIs and ROI targets.
• Analyse trends to optimize spend and performance based on data insights.
• Conduct fraud monitoring for acquisition campaigns and take corrective actions.
• Plan and execute A / B testing to enhance campaign and creative performance.
• Suggest new digital channels for efficient user acquisition.
• Lead social media strategy and performance marketing initiatives.
• Oversee technical back-end processes for campaign implementation and tracking.