POSITION PURPOSE
The Graphic Designer will be responsible for the development and production of innovative and high-quality content to promote our brands, properties and services. The role will also be responsible for working on ad hoc business development creative requirements, marketing and pitch documents and presentation material sitting within the Client Solutions division.
ESSENTIAL FUNCTIONS AND BASIC DUTIES
1. Assumes responsibility for performing all Graphic Design functions
a) Work closely with the marketing team to maintain brand consistency and create graphics that align with overall marketing strategies.
b) Create visually compelling and innovative designs for a variety of marketing materials while ensuring consistency with the brand identity and messaging of the company.
c) Collaborate with internal stakeholders to determine design requirements, objectives, and target audience needs.
d) Interprets design briefs and determine requirements.
e) Develop graphical solutions that enhance property listings, presentations, and marketing campaigns, with a focus on attracting and engaging potential buyers and tenants.
f) Prepare finished art by operating necessary equipment and software.
g) Utilise a deep understanding of social media platforms (e.g., Facebook, Instagram, LinkedIn) to create engaging and on-brand content that resonates with our target audience.
h) Stay up-to-date with design and industry trends, adapting strategies and campaigns accordingly to achieve maximum impact.
i) Manage multiple projects simultaneously, meeting all deadlines and ensuring that deliverables are produced accurately and on time.
j) Conceptualise visuals based on requirements.
k) Develop and use existing illustrations, templates and other designs using software or by hand.
l) Use the appropriate colors and layouts as advised by the corporate CI guide.
m) Multimedia experience to enhance content development / creation
n) Ensure final graphics and layouts are visually appealing and on-brand.
o) Create a wide range of graphics and layouts for product illustrations, company logos, and websites with software such as Ps, Ai, Id.
p) Required to work after hours at ad hoc events to offer photography & videography services.
2. Assumes responsibility for related duties as required or assigned.
a. Stays informed of developments in the marketing field and of markets affecting Company operations.
b. Completes special projects as assigned.
PERFORMANCE MEASUREMENTS
1. Creative attention to detail
2. Time Management
3. Graphic Design functions are well coordinated and support organisational objectives.
4. Marketing research is valid, reliable, and a useful tool for management.
5. Marketing programs are appropriate, effective, and reviewed regularly.
6. Effective business relations exist with vendors, contractors, and trade professionals.
7. Good communication and coordination exist with area personnel and with management.
Assistance is provided as needed. Management is appropriately informed.
EDUCATION/CERTIFICATION:
Bachelor's degree in Graphic Design, Fine Arts, or related field.
REQUIRED KNOWLEDGE:
Knowledge of Company products and services.
Proficient in the creative suite (Adobe InDesign, illustrator, Photoshop, Acrobat) and MS Office packages, including experience in Premier Pro / after effects or similar.
In-depth knowledge of social media platforms, trends, and best practices for maximizing engagement.
Proficiency in design software such as Adobe Photoshop, Illustrator, InDesign, etc.
EXPERIENCE REQUIRED:
A minimum of 3 years’ experience as a Graphic Designer
Experience within the Property industry is advantageous
SKILLS/ABILITIES:
Strong Adobe CC, MS office skills, IT literacy and multi-media skills
MULTIMEDIA
Strong layout and typography skills
Strong personal communication skills
Multimedia experience
Ability to work under pressure
Ability to work to an array of deadlines
Be reactive in creating initial concepts / theme ideas within a specified timeframe
Ability to multi-task and be well organised
Team player with ability to work independently
Evidence of project management experience
Strong attention to detail
Show drive and tenacity
Enthusiastic and keen to grow and learn from team around