Graphic Designer

Initiate International; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading company in Cape Town seeks a bold Graphic Designer to craft compelling visuals across various channels. This role demands creativity and a strong design background, with responsibilities ranging from paid marketing campaigns to product UI design. Ideal candidates will have a robust portfolio demonstrating their skills and experience in performance marketing design, ensuring brand consistency across all materials.

Qualifications

• Solid experience in graphic design (minimum 3–5 years preferred).
• A strong portfolio showcasing a range of work (please share Behance, Dribbble, etc.).
• Experience designing within strict brand guidelines for performance marketing.

Responsibilities

• Deliver eye-catching assets that elevate the brand and drive results.
• Design visually impactful and conversion-focused assets.
• Interpreting briefs and transforming them into engaging visuals.

Skills

Layout

Lighting

Shadows

Image Composition

SVG Animation

Motion Design

Responsive Design

Visual Storytelling

Education

Minimum 3–5 years experience in graphic design

Tools

Figma

Adobe Photoshop

Adobe Illustrator

Job description

Graphic Designer position available in Cape Town.

A bold and brilliant Graphic Designer in Cape Town is needed to bring creative ideas to life across digital, product, and offline channels.

This role is perfect for someone who lives and breathes visual storytelling, thrives in fast-paced environments, and creates designs that don’t just look great – they convert.

Your key job responsibilities will include:

• The Graphic Designer will work at the intersection of creativity and performance, delivering eye-catching assets that elevate the brand and drive results.
• Designing visually impactful and conversion-focused assets.
• Paid marketing campaigns (social media, display ads).
• In-app visuals and product UI elements.
• Web content (hero banners, icons, imagery).
• Offline collateral (flyers, posters, point-of-sale material).
• Collaborating closely with acquisition, content, and product teams to align visuals with campaign goals.
• Interpreting briefs and transforming them into engaging visuals that speak to the target audience.
• Maintaining design systems and ensuring consistent branding across all materials.

Requirements:

• Solid experience in graphic design (minimum 3–5 years preferred).
• A strong portfolio showcasing a range of work (please share Behance, Dribbble, etc.).
• Experience designing within strict brand guidelines for performance marketing.
• Exceptional skills in layout, lighting, shadows, and image composition (especially for banners).
• Ability to adapt visual styles for different regions, audiences, or campaigns.
• Proficiency in Figma, Adobe Photoshop, and Illustrator.
• Icon set creation.
• SVG animation skills.
• Motion design or basic animation experience.
• Interest or background in UX/UI.
• Understanding of Tailwind CSS and responsive design frameworks.