Google & Meta Specialist

No Joke Marketing; Cape Town; Remote; ZAR 300,000 - 400,000; Full time

Job summary

An innovative digital marketing agency is seeking a PPC Specialist to enhance client engagement through expertly crafted pay-per-click campaigns. In this fully remote role, you will collaborate with cross-functional teams, utilizing your expertise in keyword research and ad copywriting to drive conversions. With a focus on data-driven strategies, you'll continuously optimize campaigns and provide actionable insights to clients. Join a company that values exceptional customer service and offers a collaborative work environment, including perks like half-day Fridays and generous paid time off. Make a real impact in the digital marketing landscape today!

Benefits

Half-day Fridays in June

20 days paid time off

Fully remote work environment

Qualifications

• Expertise in PPC campaign management and optimization.
• Proficient in ad copywriting and keyword research.

Responsibilities

• Design and optimize PPC campaigns to drive conversions.
• Analyze performance metrics and adjust strategies accordingly.

Skills

Keyword Research

Ad Copywriting

Bidding Strategy

Campaign Budget Management

Report Analysis

Landing Page Optimization

CRM Integration

Pixel Tracking

Teamwork

Communication

Tools

Google Ads

Facebook Ads

Bing Ads

Job description

Salary: $1,900 - $2,200 per month

About Us:

At No Joke Marketing, we pride ourselves on being a top digital marketing agency that drives client growth through data-driven strategies and impactful digital solutions. We work with clients across various industries, ensuring each receives a tailored approach to meet their unique goals. Known for our exceptional customer service, we foster a collaborative, fully remote work environment with benefits like half-day Fridays every June and 20 days of paid time off in the first year.

Job Summary:

We are looking for a PPC Specialist to join our Digital Marketing team. This role is essential in designing, implementing, and optimizing pay-per-click campaigns that elevate client engagement and drive conversions. Reporting to the Operations Director, you will collaborate with cross-functional teams to deliver measurable results and continuously refine our strategies for maximum impact.

Responsibilities:

1. Conduct comprehensive keyword research to stay aligned with industry trends.
2. Develop targeted ad copy and creative suggestions to maximize client engagement.
3. Set up, manage, and optimize PPC campaigns across multiple platforms.
4. Monitor and adjust campaign budgets to maximize ROI.
5. Generate and analyze daily campaign performance metrics to inform strategic adjustments.
6. Manage ad accounts, ensuring correct setup and best practices adherence.
7. Implement tracking solutions, including pixel tracking, to measure effectiveness accurately.
8. Facilitate CRM integrations to enhance lead management and targeting.
9. Work closely with other departments to ensure cohesive strategy alignment.

Monthly and Quarterly Responsibilities:

1. Perform in-depth PPC analyses to identify growth opportunities.
2. Review campaign strategies to improve outcomes, implementing enhancements as needed.
3. Participate in educational opportunities to stay at the forefront of PPC innovations.
4. Conduct social media audits to gauge client online presence and identify improvement areas.

Expectations:

1. Expertly manage and optimize PPC campaigns to achieve client objectives.
2. Continuously analyze metrics, budgets, and performance to optimize ROI.
3. Communicate results clearly to clients, providing actionable insights and recommendations.

Requirements:

Hard Skills:

1. Keyword Research: Expert
2. Ad Copywriting: Proficient
3. Bidding Strategy: Expert
4. Campaign Budget Management: Proficient
5. Report Analysis: Expert
6. Landing Page Optimization: Proficient
7. CRM Integration and Pixel Tracking: Proficient

Soft Skills:

1. Teamwork
2. Adaptability
3. Integrity
4. Client Service Orientation
5. Communication
6. Organization
7. Troubleshooting

Bonus Points:

1. Experience with multiple ad platforms, including Google Ads, Facebook Ads, and Bing Ads.
2. Familiarity with remote work tools and a fully remote team environment.

Tech Requirements:

1. Processor: Intel Core i7 or higher
2. Memory: 16GB RAM or greater
3. Internet: Stable broadband connection with at least 20 Mbps
4. Equipment: Noise-canceling headset, HD webcam

Are you ready to leverage your PPC expertise and make a real impact? To apply, please include the phrase 'Digital Success Starts with Details' at the end of your cover letter.

Join No Joke Marketing, where your expertise will drive significant impact for our clients. Apply today!