Goat Campaign Manager

Groupm; Johannesburg; On-site; ZAR 300 000 - 1 000 000; Full time

Job summary

An established industry player is seeking a Goat Campaign Manager to spearhead innovative campaigns for brands. In this dynamic role, you will manage end-to-end campaign processes, ensuring that each project meets high standards and delivers exceptional results. Collaborate with internal teams and external influencers to craft compelling narratives that resonate with audiences. Your expertise in digital media and influencer marketing will be crucial as you navigate the fast-paced landscape and identify opportunities for growth. If you thrive in a creative environment and have a passion for marketing, this is the perfect opportunity to make a significant impact.

Qualifications

• Proven experience in campaign management with a focus on influencer marketing.
• Ability to manage multiple campaigns and budgets effectively.

Responsibilities

• Lead and manage campaigns up to R1,000,000, ensuring quality and competitiveness.
• Support Account Managers and manage campaign deliverables throughout the lifecycle.

Skills

Campaign Management

Influencer Marketing

Digital Paid Media

Problem-solving

Effective Communication

Education

Bachelor's Degree in Marketing or related field

Tools

Meta Advertising

TikTok Advertising

Job description

Location : The WPP Campus, 20 Woodlands Drive, Woodmead, Johannesburg, South Africa

Position : Goat Campaign Manager

Reporting To : Head of Goat (in future as the team grows to the Head of Campaign Management)

The role will focus on delivering end-to-end campaign management for brands working with Goat.

The role will help with the growth of Goat which aims to support our agencies in broadcasting their clients' messages via content and Influencer Marketing channels, which we deliver at scale.

As a Goat Campaign Manager, you will work with internal and external stakeholders to ensure that our proposals and campaigns meet the highest standards, are competitive and communicate GOAT's capabilities, offerings and value in the best possible light.

Responsibilities

1. Successfully lead individual campaigns up to the value of R1,000,000.
2. Successfully provide support on campaigns to campaign leads up to the value of R1,000,000.
3. Demonstrable ability to manage at least 7 successful campaigns simultaneously.
4. Ensure SOWs and briefs are understood, campaigns are running smoothly, and discuss priorities and targets effectively.
5. Identify problems on a campaign and, if not solvable, immediately bring to the attention of someone senior.
6. Support Account Managers with influencer and campaign matters on client calls.
7. Discover influencers for the campaigns that are briefed into Goat, ensuring alignment with client expectations.
8. Manage budgets effectively throughout the campaign.
9. Make adjustments to a campaign approach based on live campaign data.
10. Keep up with influencer marketing and social trends for campaign proposals and strategies.
11. Communicate the Goat sign-up process and negotiate influencer fees confidently.
12. Manage campaign deliverables throughout the campaign lifecycle, including reporting and payments.

Reporting and Analysis

1. Provide succinct updates to account managers and line managers for campaign reports.
2. Share learnings about influencers in line with campaign performance metrics.
3. Understand how paid media is running across the accounts you work on.

Key Skills

1. Lead proposals from the campaign side with understanding of deliverables.
2. Identify upselling opportunities across campaigns.
3. Competent in writing messaging, influencer captions, and paid copy for posts & stories.
4. Good knowledge of digital paid media.
5. Hold certifications on Meta (planning) and TikTok (planning).

Skills & Characteristics

1. Identify industry and platform trends for proactive upsell opportunities.
2. Ability to deal with pressure in difficult situations.
3. Solutions-driven and able to understand client's needs.
4. Provide regular feedback to junior team members.
5. Creativity with a good eye for creative content.
6. Professionalism with attention to detail and organization.
7. Effective communication with colleagues.
8. Problem-solving with resilience and energy.
9. Attention to detail in proposals.

Please note: Candidate must have a car and valid driver's license.