Global Marketing & Social Media Coordinator

Crimson Education; Cape Town; Hybrid; USD 40,000 - 60,000; Full time

Job summary

An innovative EdTech company is seeking a Global Marketing & Social Media Coordinator to enhance their marketing strategies and lead generation efforts. Responsibilities include managing social media accounts, creating engaging content, and executing marketing campaigns targeting high school students. The ideal candidate will have a Bachelor's degree in marketing and at least 3 years of relevant experience, along with strong project management skills. Join a rapidly-growing startup with opportunities for personal development and a flexible work environment.

Benefits

1000 individual training budget per year

Flexible working environment

Psychologist on staff

Fireside chats and workshops

Opportunities for internal promotions

Qualifications

• 3+ years of experience in marketing or education consultancy.
• Experience managing TikTok and LinkedIn accounts.
• Strong understanding of copywriting and storytelling.

Responsibilities

• Support development of marketing strategies focused on lead generation.
• Manage student communities on social media platforms.
• Create and manage high-quality content for various marketing channels.
• Execute global marketing and growth campaigns.

Skills

Social media management

Lead generation

Copywriting

Content creation

Project management

Digital marketing

Community management

Education

Bachelor’s degree in marketing or related field

Job description

Want to revolutionize the future of education anddo meaningful work that transforms future generations’ lives?

Crimson Education is a global EdTech company founded in 2013 with the idea that through personalised education and technology, we can transform students into the world leaders of tomorrow. We’re the world’s leading college admissions consultancy, with over 1,330 Ivy League offers and 2,140 to the US Top 15. With a passionate team of 800+ that's rapidly expanding across 30 markets, our unique tech platform connects expert-led guidance and proven data-driven strategies from 3,000 tutors and mentors with students worldwide. We help ambitious students unlock their dream career pathways, and Crimson students are 7x more likely to get into the Ivy League. What sets us apart is our unmatched scale and expertise. We have the largest team of Former Admissions Officers and College Counselors globally. Every student is matched with a carefully-chosen team of admissions experts who laser focus on different parts of their college application — from essays to extracurriculars — ensuring every detail is expertly executed. Valued at over $1B NZD and backed by over $147M NZD in funding from top-tier global investors, including Tiger Global and Ice House Ventures, we are just getting started. We were recently featured on the front page of the Wall Street Journal. Read the article here .

Global Marketing & Social Media Coordinator

Role Overview : We are seeking a creative thinker passionate about social media, marketing, and lead generation. The Global Marketing & Social Media Coordinator will oversee, strategize, plan, execute, and grow our global competitions for high-school students. This role involves managing different projects, overseeing online events, generating leads, leading marketing campaigns for the Global Business Development Team.

About Crimson’s Global BD Team : We host a number of online events, programs, competitions like case competition, essay competition, debate competition, MUNS in partnership with YMUN & HMUN, etc with the goal of lead generation, brand awareness, and ensuring Crimson is the leading ed-tech consultancy for college admissions worldwide.

Key Responsibilities :

• Supporting the development of Crimson Global BD Team’s Marketing strategy with a focus on increasing lead generation and conversion.
• Launching and managing thriving student communities across key social media platforms like TikTok and LinkedIn for engagement, growth, and lead generation.
• Creating, editing, and managing high-quality content - text copy, graphic images, videos – in English for Social Media, Website Landing Pages, Email Marketing Campaigns
• Sharing community insights, user-generated content, and feedback with internal teams to help shape product, content, and support decisions.
• Lead end-to-end planning, execution and optimisation of global marketing, digital and growth campaigns.
• Generating event marketing ideas and owning marketing initiatives and automation to drive quality leads.
• Implement effective paid digital advertising strategies to attract qualified prospects with cost-effective strategies across Tiktok & Instagram

Who We’re Looking For :

A Bachelor’s degree in marketing, communications, or a related field

3+ years work experience in marketing or education consultancy

Experience in one or multiple areas of social media, marketing, growth, content, or community management, ideally with a Gen Z or student audience (ages 14–19).

Strong understanding of how to grow and manage a tiktok & LinkedIn business account to drive engagement and generate leads

Excellent copywriting, storytelling, and content creation skills — including video editing and graphic design.

Demonstrated project management experience.

Proven experience in digital marketing, content marketing, and campaign management.

A strong sense of ownership – you’re not just looking for tasks to complete, but areas to take full responsibility for and grow. You’ll be trusted to lead, experiment, and build with autonomy.

Why work for Crimson?

Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work

Limitless development and exposure - our internal promotions / role changes made up 33% of all recruitment last year

1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!

Psychologist on staff

Insightful fireside chats and workshops to help support our high performing and ambitious team

Radical Candor is a feedback approach we live by

We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If you're passionate about growing in a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.