Global Marketing Manager

Aramex; Johannesburg; On-site; ZAR 400,000 - 500,000; Full time

Job summary

An established industry player is seeking a strategic B2B Marketer with a strong background in account-based marketing and Salesforce expertise. In this pivotal role, you will define and deliver innovative marketing initiatives that drive sales pipeline growth and enhance existing opportunities. Collaborating closely with sales teams, you will create customized marketing materials and campaigns tailored to specific industry sectors. This position offers a unique opportunity to shape the marketing function in a dynamic environment, leveraging your insights into market trends and customer pain points. If you're passionate about making a significant impact in a growing organization, this role is perfect for you.

Qualifications

• 8+ years of B2B marketing experience with a focus on account-based marketing.
• Proven track record in executing integrated marketing campaigns.

Responsibilities

• Create and execute multi-touch account-based marketing plans.
• Measure and report on the impact of marketing campaigns to support business goals.

Skills

B2B Marketing

Account-Based Marketing

Salesforce

Digital Marketing

Content Creation

Tools

Salesforce

Job description

Senior, strategic and commercially minded B2B Marketer and Salesforce expert, who will be responsible for defining and delivering account-based marketing initiatives that generate new sales pipeline and expand on existing opportunities within target accounts. Working closely with our sales teams, you'll play a key role in growing our ABM marketing function, an exciting and strategic area of focus for our business.

Job Description

1. Create and execute multi-touch account-based marketing plans that focus on demand generation and deal acceleration within our most strategic accounts, including 1 to 1, 1 to few and 1 to many initiatives to help achieve our sales revenue goals.
2. Research specific industry sectors, organisations and personas to produce targeted materials and messaging, including customised collateral to support the sales teams across the entire sales cycle.
3. Develop strong relationships with the account teams. Act as the link between the sales team and global marketing, ensuring materials meet brand requirements and messaging is consistent.
4. Improve marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.
5. Learn the target market’s pain points and dive deep into their niche.
6. Measure and report on the impact of marketing campaigns to support overall account and business goals.
7. Keep abreast of current trends in marketing.

Minimum Requirements

1. 8+ years B2B marketing experience
2. Proven track record with account-based marketing initiatives, targeted vertical campaigns, or demonstrable success impacting pipeline growth.
3. Extensive experience developing and executing integrated marketing campaigns using digital tactics, events, webinars and emails as well as content creation.
4. Hands-on experience with Salesforce is a big plus.
5. Experience in the logistics industry is a plus.
6. Thorough understanding of the GCC market is a plus.