Global Digital Marketing Leader (Remote)

Placements24; East London; Hybrid; ZAR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Stock options

Health insurance

Remote work flexibility

Executive coaching

Industry events

Job summary

Placements24 is seeking a Head of Digital Marketing to lead a global, fully remote digital strategy. You will own SEO, SEM, paid social, content, email, affiliate marketing and analytics, driving customer acquisition and revenue growth with data‑driven campaigns and substantial budgets.

You’ll manage a distributed team, set KPIs, partner with vendors, and continuously test, learn and optimize across channels while ensuring brand consistency.

Qualifications

• Master's degree in Marketing or related field.
• 8+ years in digital marketing leadership roles.
• Experience across SEO, SEM, social, content, email, affiliate marketing.
• Proven ability to develop and execute high-level digital marketing strategies for global or large-scale operations.

Responsibilities

• Develop and execute a comprehensive, integrated global digital marketing strategy aligned with company objectives.
• Lead and mentor a distributed team of digital marketing specialists across various disciplines.
• Oversee all digital marketing channels, including SEO, SEM, PPC, social media marketing (organic and paid), content marketing, email marketing, affiliate marketing, and influencer marketing.
• Manage and optimize the digital marketing budget, ensuring maximum ROI and efficient allocation of resources.
• Establish KPIs and track performance across all digital channels, providing regular insights to executive leadership.
• Drive continuous improvement through A/B testing, data analysis, and exploration of new digital marketing technologies and trends.
• Ensure brand consistency and effective messaging across all digital platforms.
• Oversee website analytics, user experience optimization, and conversion rate optimization efforts.

Job description

Placements24 is seeking a Head of Digital Marketing to lead a global, fully remote digital strategy. You will own SEO, SEM, paid social, content, email, affiliate marketing and analytics, driving customer acquisition and revenue growth with data‑driven campaigns and substantial budgets.

You’ll manage a distributed team, set KPIs, partner with vendors, and continuously test, learn and optimize across channels while ensuring brand consistency.