Global Digital Marketing Lead

Morae; Wes-Kaap; On-site; ZAR 800,000 - 1,200,000; Full time

Job summary

A leading company is seeking a performance-driven Global Digital Marketing Lead to own and execute their digital marketing strategy across global markets. The role requires expertise in B2B marketing, a data-first mindset, and the ability to drive measurable growth through digital channels. Responsibilities include managing paid media, SEO, and collaborating with cross-functional teams.

Qualifications

• Deep experience in B2B digital marketing.
• Proven ability to deliver measurable growth.
• Strong analytical skills.

Responsibilities

• Define and execute global digital marketing strategy.
• Own paid media programs and oversee audience segmentation.
• Lead SEO strategy to increase organic visibility.

Skills

B2B digital marketing

Data-driven mindset

SEO

Performance optimization

Team collaboration

Job description

Role Overview

Performance-driven and strategic Global Digital Marketing Lead to take ownership of our digital marketing strategy and execution across global markets. This role is critical in driving awareness, engagement, and demand through digital channels—including paid media, SEO, web, and social platforms. The ideal candidate has deep experience in B2B digital marketing, a data-first mindset, and a proven ability to deliver measurable growth across regions.

Key Responsibilities

Digital Strategy & Planning

• Define and execute the global digital marketing strategy aligned with business goals and pipeline targets.
• Manage the global digital calendar across SEO, SEM, paid social, display, retargeting, and website optimization.
• Collaborate with content, campaign managers, product marketing, and regional teams to ensure alignment and impact.

Performance Marketing

• Own paid media programs across platforms such as Google Ads, LinkedIn, Meta, and programmatic networks.
• Oversee audience segmentation, ad copy, creative testing, budget allocation, and performance optimization.
• Partner with agencies and digital vendors to scale paid acquisition globally.

Website & SEO

• Lead website strategy and performance, including UX improvements, CRO (conversion rate optimization), and analytics.
• Own global SEO strategy—on-page, off-page, and technical SEO—to increase organic visibility and inbound traffic.
• Manage content tagging, site architecture, and landing page optimization to improve funnel conversion.

Analytics & Optimization

• Develop dashboards and track KPIs across digital campaigns (traffic, CTR, CPL, CAC, ROI).
• Run A/B tests across landing pages, ads, and email sequences to continuously improve performance.
• Provide insights and regular reporting to marketing leadership, with clear recommendations.

Team & Collaboration

• Work cross-functionally with global marketing, product, sales, and operations teams to align digital efforts.
• Lead or mentor a small team of digital specialists or external partners/agencies.
• Ensure brand consistency and localization best practices across all digital assets and campaigns.

About Morae

Morae is a dynamic, high-growth organisation that provides an integrated suite of solutions to corporate law departments and law firms, and partners with leading software and services providers, both within and outside the legal industry. We are a young company but are made up of seasoned professionals in the legal industry, with a focus on building productive long-term relationships with employees and clients in an environment where collaboration is encouraged, knowledge is shared freely, and diversity of thought, cultures, communities, and points of view is embraced. Our team has the vision to create an effective solution for any business problem and the experience to execute that vision. Learn more at moraeglobal.com. Our privacy policy can be found here https://www.morae.com/privacy-policy