GHL Automation & AI Specialist

Gladness HR Consultancy; Wes-Kaap; On-site; ZAR 300,000 - 400,000; Full time

Job summary

A premier live entertainment company is seeking a GoHighLevel Automation & AI Specialist to optimize their systems and support the team. The ideal candidate will have 4+ years of GHL experience and be proficient in Zapier, automation, and project management tools. This role involves enhancing CRM hygiene, building scalable workflows, and leveraging AI tools for better marketing strategies. Join a dynamic team to make impactful contributions.

Qualifications

• 4+ years of hands-on GHL experience, including automation and optimization.
• Expert-level proficiency in Zapier and/or Make.com.
• Fluent in spoken and written English.
• Proficient in Google Sheets or Excel with advanced formulas.

Responsibilities

• Audit and optimize the GHL system.
• Fix errors and improve automations.
• Maintain CRM hygiene and organize contact records.
• Build scalable automations and dashboards.

Skills

GHL experience

Zapier proficiency

Attention to detail

AI tools for marketing

Google Sheets / Excel

UTM tracking knowledge

Project management tools

Tools

Go High Level

Zapier

Make.com

AI tools

ClickUp

Job description

I'm hiring on behalf of Troy Curtis Entertainment (TCE), a premier live entertainment company delivering custom-curated experiences for high-end clientele. From intimate gatherings to large-scale celebrations, TCE events feature world-class musicians, DJs, electrifying performers, and immersive visual effects tailored to each client’s vision.

Role Summary

We’re hiring a GoHighLevel Automation & AI Specialist to fully own, optimize, and maintain our system — and help our team use it confidently and effectively.

This includes automation building, external integrations, campaign tracking, AI-powered marketing support, documentation, and ongoing CRM hygiene — making sure all fields, tags, and contact records are clean, accurate, and scalable.

You’ll also be our internal expert — supporting the team, answering questions, and ensuring everyone is using GHL properly and efficiently.

What You'll Lead:

• Audit and optimize our full GHL system — workflows, triggers, pipelines, calendars, forms, and campaigns
• Fix errors and improve logic in automations, lead flow, and external connections
• Maintain CRM hygiene — organize tags, custom fields, contact records, naming conventions
• Build smart, scalable automations for lead nurture, onboarding, operations, and retention
• Set up campaign tracking — UTM structure, tagging, attribution, and lead source mapping
• Build and maintain dashboards to report on performance, pipeline health, and conversions
• Leverage AI tools (ChatGPT, Jasper, Claude, etc.) to streamline workflows and marketing content
• Document systems and updates — SOPs, logic maps, update logs, naming standards
• Support team members — help them understand how to use GHL properly and efficiently
• Use ClickUp to track tasks, organize SOPs, and ensure alignment across the team

You're a Fit If You

• Have 4+ years of hands-on GHL experience, including automation, pipelines, CRM structure, and optimization
• Have expert-level proficiency in Zapier and/or Make.com
• Are fluent in spoken and written English
• Are deeply detail-oriented — you spot inefficiencies, naming issues, or logic gaps without being told
• Know how to create UTM tracking, attribution models, and clean dashboards
• Use AI tools for marketing workflows (e.g., content generation, segmentation, follow-up logic)
• Are highly proficient in Google Sheets or Excel, especially formulas, logic, and validation
• Can write clear SOPs and internal documentation others can follow independently
• Are proactive — you flag issues, suggest improvements, and take ownership of your systems
• Are familiar with ClickUp (or similar project management tools) and use it to track work and organize documentation
• Are a natural educator — you’re patient, clear, and want the team to understand how to use the systems.

Tools You Should Know

• Go High Level (expert-level)
• Zapier and/or Make (expert-level)
• Google Sheets / Excel (advanced formulas & logic)
• AI tools: ChatGPT, Jasper, Claude, Copy.ai, etc.
• Campaign tracking: UTM, attribution, dashboards
• ClickUp (for project management + SOP documentation) or other project management system
• (Bonus: APIs, webhooks, HTML/CSS)