General Sales Manager - New and Used Vehicles

Merand Corbett & Associates; Stellenbosch; On-site; ZAR 400,000 - 600,000; Full time

Job summary

A premium automotive dealership in Stellenbosch seeks an experienced General Sales Manager. This role involves leading new and used vehicle sales, driving performance, and ensuring an excellent customer experience. The ideal candidate has proven experience in automotive sales management, strong leadership skills, and financial acumen. Apply now to be part of a high-performing team dedicated to delivering premium service.

Qualifications

• Proven experience in automotive sales management, preferably in premium/luxury brands.
• Strong leadership, communication, and negotiation skills.
• Track record of achieving sales targets and managing profitability.
• Proficiency in DMS/CRM systems is essential.
• Valid driver's license and Matric required.

Responsibilities

• Develop and execute sales strategies to achieve targets.
• Lead, coach, and develop a high-performing sales team.
• Ensure a seamless customer journey aligned with brand expectations.
• Manage profitability, expenses, and budgets.
• Plan local marketing campaigns and events.

Skills

Leadership

Communication

Negotiation

Financial acumen

Sales strategy development

Education

Tertiary qualification in Sales / Management

Tools

DMS systems (CDK, Keyloop, DealerWeb)

CRM systems

Job description

SUMMARY :

We are seeking an experienced General Sales Manager to lead all new and used vehicle sales operations at a premium dealership.

This role is responsible for driving sales performance, customer satisfaction, profitability, and team development, while upholding brand standards and delivering a premium customer experience.

POSITION INFO : Key Responsibilities

• Sales Strategy & Performance :

Develop and execute sales strategies to achieve unit and profit targets. Analyse performance metrics, market trends, and competitor activity to drive growth.

Team Leadership :

Lead, coach, and develop a high-performing team of Sales Executives, Business Managers, and Administrators. Conduct regular one-on-ones, set KPIs, and build a results-driven culture.

Customer Experience :

Ensure a seamless, professional customer journey that aligns with luxury brand expectations. Handle escalations and monitor CSI / NPS scores for continuous improvement.

Financial Oversight :

Manage departmental profitability, expenses, and budgets. Oversee pricing, F&I product penetration, and vehicle appraisals.

Marketing & Events :

Plan and execute local marketing campaigns, product launches, and promotional events to drive showroom traffic and increase brand visibility.

Operational Excellence :

Ensure stock control, accurate reporting, CRM / DMS utilisation, and compliance with all regulations and OEM requirements.

Requirements

Proven experience in automotive sales management (premium / luxury brands preferred)

Strong leadership, communication, and negotiation skills

Track record of achieving sales targets and managing profitability

Financial acumen and knowledge of F&I products

Proficiency in DMS / CRM systems (CDK, Keyloop, DealerWeb, etc.)

Valid driver’s license and Matric; a tertiary qualification in Sales / Management is advantageous

Key KPIs

New & Used Vehicle Sales Volume

Profit per Unit / Department Profitability

Finance & Product Penetration

Customer Satisfaction (CSI / NPS)

Stock Turn & Aged Inventory

Team Retention & Performance

ONLY SHORTLISTED CANDIDATES WILL BE CONTACTED