General Sales Manager - New and Used Vehicles

Merand Recruitment; Stellenbosch; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A premium automotive dealership is looking for an experienced General Sales Manager to oversee new and used vehicle sales. The successful candidate will drive sales performance, enhance customer satisfaction, and lead a high-performing team in a fast-paced environment. Key responsibilities include sales strategy development, financial oversight, and operational excellence. Candidates with a proven track record in luxury automotive sales and strong leadership skills are preferred.

Qualifications

• Proven experience in automotive sales management (premium/luxury brands preferred).
• Strong leadership, communication, and negotiation skills.
• Track record of achieving sales targets and managing profitability.
• Financial acumen and knowledge of F&I products.
• Valid driver’s license and Matric.

Responsibilities

• Develop and execute sales strategies to achieve targets.
• Lead, coach, and develop a high-performing team.
• Ensure a seamless, professional customer journey.
• Manage departmental profitability, expenses, and budgets.
• Plan and execute local marketing campaigns.
• Ensure stock control and compliance with regulations.

Skills

Automotive sales management

Leadership

Communication

Negotiation

Financial acumen

Education

Tertiary qualification in Sales / Management

Tools

DMS / CRM systems (CDK, Keyloop, DealerWeb)

Job description

We are seeking an experienced General Sales Manager to lead all new and used vehicle sales operations at a premium dealership.

This role is responsible for driving sales performance, customer satisfaction, profitability, and team development, while upholding brand standards and delivering a premium customer experience.

Key Responsibilities

• Sales Strategy & Performance :

Develop and execute sales strategies to achieve unit and profit targets. Analyse performance metrics, market trends, and competitor activity to drive growth.

Team Leadership :

Lead, coach, and develop a high-performing team of Sales Executives, Business Managers, and Administrators. Conduct regular one-on-ones, set KPIs, and build a results-driven culture.

Customer Experience :

Ensure a seamless, professional customer journey that aligns with luxury brand expectations. Handle escalations and monitor CSI / NPS scores for continuous improvement.

Financial Oversight :

Manage departmental profitability, expenses, and budgets. Oversee pricing, F&I product penetration, and vehicle appraisals.

Marketing & Events :

Plan and execute local marketing campaigns, product launches, and promotional events to drive showroom traffic and increase brand visibility.

Operational Excellence :

Ensure stock control, accurate reporting, CRM / DMS utilisation, and compliance with all regulations and OEM requirements.

Requirements

Proven experience in automotive sales management (premium / luxury brands preferred)

Strong leadership, communication, and negotiation skills

Track record of achieving sales targets and managing profitability

Financial acumen and knowledge of F&I products

Proficiency in DMS / CRM systems (CDK, Keyloop, DealerWeb, etc.)

Valid driver’s license and Matric; a tertiary qualification in Sales / Management is advantageous

Key KPIs

New & Used Vehicle Sales Volume

Profit per Unit / Department Profitability

Finance & Product Penetration

Customer Satisfaction (CSI / NPS)

Stock Turn & Aged Inventory

Team Retention & Performance

ONLY SHORTLISTED CANDIDATES WILL BE CONTACTED