General Marketing Manager

Mediclinic; Stellenbosch; On-site; ZAR 800,000 - 1,000,000; Full time

Job summary

A leading healthcare provider in Stellenbosch is seeking a Marketing Leader to develop and execute a comprehensive marketing strategy. You'll lead integrated campaigns and manage a high-performing team to achieve business goals while ensuring compliance. The ideal candidate has over 10 years of experience in B2C marketing, preferably in health services, with a Bachelor's degree in a related field. This role demands strong leadership and strategic planning skills.

Qualifications

• Minimum 10 years of progressive marketing leadership experience managing large teams with diverse functions.
• Experience in B2C marketing within healthcare, retail, telecoms, or financial services.
• Experience in private healthcare or a highly regulated service industry is preferred.

Responsibilities

• Provide strategic and operational leadership across integrated marketing campaigns.
• Develop, lead, and execute the national marketing strategy aligned with group objectives.
• Lead stakeholder engagement to amplify marketing impact.
• Build and lead a high-performing marketing team.
• Ensure governance, regulatory compliance, and risk management.

Skills

Strategic Brand Management

Omni-Channel Campaign Management

Marketing Strategy & Planning

Performance Measurement & Reporting

Cross-Functional Collaboration

CRM and Consumer Data Insights

Data Management & Analytics

Stakeholder Engagement & Influence

B2C Sales & Lead Management

Digital & Social Media Marketing

Education

Bachelor's Degree in Marketing, Communications, Business, or related field

Postgraduate Qualification in Marketing, Strategic Management, or MBA

Job description

Mediclinic Southern Africa is a healthcare provider operating in South Africa and Namibia focused on providing acute care, specialist-oriented, multidisciplinary hospital services and related service offerings. We place science at the heart of our care process by striving to provide evidence-based care of the highest standard. The group currently operates 50 private hospitals (excluding a growing number of day clinics) throughout South Africa and three hospitals in Namibia with more than 8,200 beds in total.

MAIN PURPOSE OF JOB

To lead and oversee the development and execution of a comprehensive marketing strategy that connects integrated marketing campaigns, marketing technology, customer experience, reputation management, and content to achieve strategic business goals and deliver measurable commercial outcomes.

KEY RESPONSIBILITY AREAS

• Provide strategic and operational leadership across integrated marketing campaigns, marketing technology, analytics, customer experience, reputation management, and content.
• Develop, lead, and execute the national marketing strategy aligned with group objectives and market dynamics.
• Lead stakeholder engagement to amplify marketing impact and support organizational objectives. Represent Marketing at executive and cross-functional forums.
• Build and lead a high-performing, future-ready marketing team that fosters growth and delivers strategic impact.
• Ensure governance, regulatory compliance, and risk management across all marketing operations.
• Oversee financial governance and optimize return on investment across the marketing function.

Required Education

Essential: Bachelor's Degree in Marketing, Communications, Business, or related field.

Desired: Postgraduate Qualification in Marketing, Strategic Management, or MBA; Professional certifications in Digital Marketing, CRM, or Brand Strategy.

Required Experience

Essential: Minimum 10 years of progressive marketing leadership experience managing large teams with diverse functions; experience in B2C marketing within healthcare, retail, telecoms, or financial services.

Preferred: Experience in private healthcare or a highly regulated service industry.

Required Job Skills and Knowledge

• Strategic Brand Management
• Omni-Channel Campaign Management
• Marketing Strategy & Planning
• Performance Measurement & Reporting
• Cross-Functional Collaboration
• CRM and Consumer Data Insights
• Data Management & Analytics
• Stakeholder Engagement & Influence
• B2C Sales & Lead Management
• Digital & Social Media Marketing