General Marketing Manager

Mediclinic International; Stellenbosch; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

A leading healthcare provider in Stellenbosch is seeking a Marketing Director to spearhead the development and execution of a comprehensive marketing strategy. The ideal candidate will have over 10 years of experience in marketing leadership, with a strong background in B2C marketing within healthcare or similar industries. Key responsibilities include team leadership, strategic planning, and stakeholder engagement. This position offers a permanent contract with an emphasis on governance and performance optimization.

Qualifications

• Minimum 10 years of progressive experience in marketing leadership.
• Proven experience managing large teams with diverse marketing functions.
• Experience in B2C marketing in healthcare, retail, telecoms, or financial services.
• Experience in private healthcare or a highly regulated service industry.

Responsibilities

• Provide strategic and operational leadership across marketing campaigns.
• Develop and execute the national marketing strategy in alignment with group objectives.
• Lead stakeholder engagement to amplify marketing impact.
• Build and lead a high-performing marketing team.
• Ensure governance, compliance, and risk management across marketing operations.
• Oversee financial governance and ROI optimization across marketing.

Skills

Strategic Brand Management

Performance Measurement & Reporting

Cross-Functional Collaboration

CRM and Consumer Data Insights

Data Management & Analytics

Stakeholder Engagement & Influence

Digital & Social Media Marketing

Education

Bachelor’s Degree in Marketing, Communications, Business, or related field

Postgraduate Qualification in Marketing, Strategic Management, or MBA

Professional certifications in Digital Marketing, CRM, or Brand Strategy

Job description

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Closing date: 07/08/2025
Number of positions: 1
Recruiter name: Marlyn Donny Foster
Reference number: 61822
Permanent

Please note if you are an internal employee on a fixed term contract please apply using an external candidate profile and not your employee profile

MAIN PURPOSE OF JOB

To lead and oversee the development and execution of a comprehensive marketing strategy that connects integrated marketing campaigns, marketing technology, customer experience, reputation management and content to achieve strategic business goals and deliver measurable commercial outcomes.

KEY RESPONSIBILITY AREAS

• Provide strategic and operational leadership and oversight across integrated marketing campaigns, marketing technology and analytics, customer experience, reputation management and content.
• Develop, lead, and execute the national marketing strategy in alignment with group objectives and market dynamics.
• Lead stakeholder engagement that amplifies marketing impact and supports organisational objectives. Represent Marketing at executive and cross-functional forums.
• Build and lead a high-performing, future-ready marketing team that delivers strategic impact and fosters organisational growth.
• Ensure robust governance, regulatory compliance, and risk management across all marketing operations.
• Oversee financial governance and optimise return on investment across the marketing function.

REQUIRED EDUCATION

• Bachelor’s Degree in Marketing, Communications, Business, or related field

Desired Education:

• Postgraduate Qualification in Marketing, Strategic Management, or MBA
• Professional certifications in Digital Marketing, CRM, or Brand Strategy

REQUIRED EXPERIENCE

• Minimum 10 years of progressive experience in marketing leadership
• Proven experience managing large teams with diverse marketing functions
• Experience in B2C marketing in healthcare, retail, telecoms, or financial services

Experience:

• Experience in private healthcare or a highly regulated service industry

REQUIRED JOB SKILLS AND KNOWLEDGE

• Strategic Brand Management
• Performance Measurement & Reporting
• Cross-Functional Collaboration
• CRM and Consumer Data Insights
• Data Management & Analytics
• Stakeholder Engagement & Influence
• Digital & Social Media Marketing

All applicants will be considered, with the understanding that preference will be given in accordance with the Employment Equity Plan of Mediclinic Southern Africa, as well as internal applicants/employees that meet the minimum requirements.

Please note if you are an internal employee on a fixed term contract please apply using an external candidate profile and not your employee profile

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