General Manager: Retail and Production

Believe Resourcing; Johannesburg; On-site; ZAR 800,000 - 1,200,000; Full time

Job summary

Believe Resourcing is seeking a General Manager for Retail and Production with a focus on driving sales and distribution of digital broadcasting hardware. The successful candidate will provide strategic leadership, manage a team, and enhance operational efficiency, ensuring product availability and stakeholder satisfaction in a high-growth sector.

Benefits

Competitive, market-related salary

National impact in a high-growth business area

Collaborative, entrepreneurial culture

Qualifications

• Bachelor’s Degree in Sales, Marketing, or Business Management essential.
• 5+ years operational experience in Sales, Marketing, and Procurement.
• 3+ years in a management role within Digital Television Broadcasting / Media / Entertainment.

Responsibilities

• Implement retail and marketing strategy to grow sales.
• Lead national distribution model for efficient product supply.
• Build relationships with stakeholders and ensure sales coordination.

Skills

Leadership

Stakeholder management

Sales strategy

Merchandising

Communication

Problem-solving

Education

National Senior Certificate (NQF Level 4)

Bachelor’s Degree in Sales, Marketing, or Business Management (NQF Level 7)

Tools

Microsoft Office

Job description

Job Title: General Manager: Retail and Production

Location: South Africa (National Travel May Apply)Level: Senior ManagementType: Full-Time | PermanentReports to: Chief Operations Officer

What’s on Offer:

• Competitive, market-related salary

• National impact in a high-growth business area

• Full strategic ownership of the sales and distribution value chain

• Collaborative, entrepreneurial culture with strong executive support

About the Role:

A highly strategic leadership opportunity is available for an experienced General Manager: Retail and Production to spearhead the national sales, distribution, production, and operational management of digital broadcasting hardware. This role is responsible for achieving sales targets for set-top boxes (STBs) through a team of Area Sales Managers, while ensuring efficient product supply, strong stakeholder engagement, and operational excellence across multiple retail and trade environments.

Key Responsibilities:

1. Retail & Marketing Strategy Execution

• Develop and implement a robust retail and marketing strategy to grow sales and market penetration.

• Establish ongoing business plans aligned with short, medium, and long-term company goals.

• Manage expenditure and stock control within approved budgets.

2. Distribution & Manufacturing Oversight

• Lead and evolve the national distribution model to ensure efficient, timely product supply.

• Oversee manufacturer and distributor performance to align stock holdings with sales cycles.

• Ensure product pricing, availability, and quality compliance align with market expectations.

3. Stakeholder Engagement & Account Management

• Build and maintain relationships with distributors, retailers, wholesalers, and trade organisations.

• Ensure coordinated sales, installation, and distribution activities across the business.

• Support and guide Area Sales Managers in account development and market expansion.

4. Team Leadership & Development

• Lead and develop national sales, merchandising, and account teams.

• Oversee team performance, training, and accountability structures.

• Create a results-driven culture with clear KPIs and developmental support.

5. Business Reporting & Insights

• Deliver weekly and monthly reporting on sales performance, market feedback, and installation data.

• Report on supply chain status, marketing activities, and manufacturer output.

• Provide data-driven insights to executive stakeholders to support strategic planning.

Performance Measures

Minimum Requirements:

• Perform accurate daily, weekly, and monthly reporting on stock management

• Deliver national and regional sales volumes in line with targets

• Address supply chain and distribution issues promptly and effectively

• Execute regional, generic, and account-specific marketing plans within allocated co-op budgets

• Coordinate and lead regular team meetings to ensure operational alignment and accurate reporting

• Track and manage daily sales of new box packages across all regional accounts

• Drive consistent sales growth in assigned accounts and areas

• Build and maintain strong client relationships, ensuring high levels of customer satisfaction

• Ensure compliance with approved budgets and minimise operational waste

Education:

• National Senior Certificate (NQF Level 4) – Essential

• Bachelor’s Degree (NQF Level 7) in Sales, Marketing, or Business Management – Essential

Experience:

• 5+ years operational experience in Sales, Marketing, and Procurement – Essential

• 3+ years in a management role within Digital Television Broadcasting / Media / Entertainment – Essential

Skills & Competencies:

• Strong leadership and stakeholder management

• Expertise in retail distribution, sales strategy, and merchandising

• Advanced Microsoft Office (Word, Excel, PowerPoint, Outlook)

• Excellent communication and presentation skills

• Conflict resolution, planning, and problem-solving level of accountability, team collaboration, and resilience

Other Requirements:

• Valid Driver’s License (Code EB)

• Advanced English proficiency

• Ability to travel as needed