General Manager - Home Product

MTN Group; Roodepoort; On-site; ZAR 1,200,000 - 1,500,000; Full time

Job summary

A leading telecommunications company in South Africa seeks a General Manager - Home Product Lead to drive product development and strategy for home broadband services. The role demands extensive experience in FTTH and FWA solutions targeting mass-market segments. Candidates should possess a bachelor's degree in business or engineering and demonstrate a proven leadership track record in telecom. Join us to shape the future of home connectivity and foster an adaptive and innovative work environment.

Qualifications

• 12 years in value proposition product management, commercial strategy, or innovation roles.
• At least 5 years in leadership within telecom, technology, or digital services.
• Proven experience in launching FTTH and FWA solutions targeted at mass-market.

Responsibilities

• Leading the home value proposition and product development strategy.
• Assisting in developing long-term growth plans and identifying market opportunities.
• Collaborating with home technology and customer operations to ensure product deliverability.

Skills

FTTH / FWA Product Lifecycle Management

Home Value Proposition Design & Development

Customer Segmentation & Targeting

Go-to-market Strategy Development & Execution

Commercial Impact Assessment & Optimization

Education

Bachelor’s degree in business, Engineering, Telecommunications, or related fields

Master’s degree (MBA) or similar postgraduate qualification

Job description

The General Manager - Home Product Lead will be responsible for leading the home value proposition and product development strategy. The incumbent will define and continuously evolve the value proposition for home FTTH and FWA offerings, ensuring alignment with customer needs and market opportunities. This role includes designing innovative, relevant, and scalable home product offerings that address diverse customer segments and differentiate MTN Home from competitors. Responsibilities include conceptualizing tiered speed plans, bundles, digital integrations, and affordability-focused packages, with an emphasis on agility, market fit, and speed to market.

As a key architect of the Group’s Home portfolio, the incumbent will be responsible for launching FTTH and FWA solutions, particularly in mass-market or low-income segments, blending market intelligence, customer insights, and entrepreneurial thinking to launch scalable home broadband offerings that promote adoption and long-term engagement.

By fostering an entrepreneurial mindset and leveraging technical expertise and business acumen, the General Manager will transform strategic plans into market-leading home solutions, enabling OpCos to localize and grow their home propositions in line with Group vision and market realities.

Context

The broadband market in Africa is rapidly evolving, with increasing demand for high-speed, reliable internet access driven by digital transformation, remote working, and the growth of the digital economy. MTN Group’s home broadband services, particularly FTTH and FWA, are integral to the company’s strategy of connecting the continent with world-class broadband solutions.

Global Influences : Increasing demand for 5G, smart homes, IoT, and high-speed internet connectivity is shaping broadband services. Global innovations and industry trends, such as cloud computing, fibre expansion, and smart technologies, are key drivers of service demand.

Environmental / Industry Demands : There is a significant gap in home broadband penetration across Africa, with growing competition from both traditional and new entrants. Regulatory considerations and the need for partnerships with local infrastructure providers are important in broadband rollout.

Organisational Mission : MTN’s vision is to lead digital transformation in Africa, ensuring widespread access to reliable, high-quality broadband services that drive social and economic development.

Values

We at MTN are a purpose and value-led organization. We believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life.

Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA.

As an organization, we aim to create an exciting and rewarding workplace where our people can be themselves, thrive in positivity, and realize their full potential. We seek to build a workplace that boosts creativity and innovation, improves productivity, and drives meaningful results, built on relationships and a shared purpose. We want you to experience this with us!

Our commitments extend beyond organizational promises. They are reflected in our leadership and managerial ethos to partner meaningfully with employees, customers, and stakeholders to achieve shared goals.

Live Y’ello

• Lead with Care
• Can-do with Integrity
• Collaborate with Agility
• Serve with Respect
• Act with Inclusion

The General Manager – Home Product Lead will be responsible for:

Strategic Leadership and Development

• Supporting MTN Group’s home strategy by evolving the value proposition and product development for FTTH and FWA offerings to drive growth and accelerate product launches.
• Assisting in developing long-term growth plans, identifying new market opportunities, and designing solutions for evolving customer needs.
• Managing home product development and innovation, ensuring resource optimization, cost efficiency, and alignment with group targets.
• Cultivating an entrepreneurial culture within the team, encouraging innovation, agility, and proactive problem-solving.

Value Proposition Design & Strategy

• Leading the end-to-end home value proposition and product portfolio strategy, including broadband connectivity, content/OTT bundling, and smart home services.
• Monitoring customer needs to develop targeted offerings like differentiated speed tiers, digital bundles, and partnerships.
• Establishing strategic product frameworks and scalable offerings adaptable by OpCos across markets.

Product Development & Portfolio Management

• Leading the design, validation, and rollout of new products and bundles to enhance customer value and uptake.
• Owning the full product lifecycle from ideation to launch, ensuring a customer-first approach and continuous evolution based on feedback and performance.
• Collaborating with home technology and customer operations to ensure product deliverability and infrastructure support.

Market Research & Customer Insights

• Driving analysis of customer and market research to inform product roadmap decisions.
• Monitoring competitors and industry innovations to keep the portfolio differentiated and responsive.
• Using BI and analytics to optimize product performance and maximize engagement and lifetime value.

Operational Delivery & Opco Support

• Ensuring effective implementation of value propositions across all Opcos, supporting localization and go-to-market strategies.
• Guiding Opco teams to adapt offerings to local segments, pricing, and infrastructure.
• Analyzing in-market performance and refining the product roadmap accordingly.
• Supporting Opco leadership during launches, pilots, and new segment penetration.

Innovation & Capability Development

• Driving innovation within the home business, encouraging new ideas and technologies.
• Acting as a thought leader for innovation and exploring new business models and partnerships.

Collaboration

Formal Relationships :

• Group Home Commercial, Sales & Distribution, Customer Service, Pricing, Finance, Technology teams, and respective leads.
• OpCo Home Functional Teams.

Informal Relationships :

• Regulatory & government bodies, Market Research Agencies, Innovation Hubs, Customer Experience, and Insights Teams.

Education :

• Bachelor’s degree in business, Engineering, Telecommunications, or related fields.
• Master’s degree (MBA) or similar postgraduate qualification is highly desirable.

Experience :

• 12 years in value proposition product management, commercial strategy, or innovation roles, with at least 5 years in leadership within telecom, technology, or digital services.
• Proven experience in launching FTTH and FWA solutions targeted at mass-market or low-income segments, with a successful track record.
• Strong expertise in home broadband technologies, services, and customer needs, especially FTTH, FWA, and in-home connectivity.
• Experience in greenfield or transformation environments, capable of building and scaling from scratch.
• Exposure to African or emerging markets, understanding consumer behavior, challenges, and localization.
• Experience in cross-functional, matrixed environments influencing senior stakeholders and executing across teams.

Core Competencies :

• FTTH / FWA Product Lifecycle Management
• Home Value Proposition Design & Development
• Customer Segmentation & Targeting
• Go-to-market Strategy Development & Execution
• Commercial Impact Assessment & Optimization