FMCG Trade Marketing Lead – In-Store Growth

Placements24; Polokwane; On-site; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Medical benefits

Career progression

Job summary

Placements24 is seeking a Trade Marketing Executive in Polokwane, Limpopo to develop and implement in-store marketing strategies and promotional activities that boost sales and brand visibility at the point of purchase.

You will work with sales teams and retail partners to optimize trade marketing plans, analyze data, and ensure successful execution of campaigns while traveling within the region as required.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• 3-5 years in trade marketing, brand management or sales, FMCG preferred.
• Experience in in-store promotions and merchandising strategies.
• Strong understanding of retail dynamics and shopper behaviour.
• Excellent analytical and communication skills.

Responsibilities

• Develop and execute in-store marketing strategies and promotional plans with sales and retail partners.
• Analyze trade data, shopper insights and competition to identify growth opportunities.
• Manage POS materials, displays and merchandising programs.
• Coordinate with agencies and suppliers for trade marketing materials.
• Track promotional campaigns and report ROI against objectives.
• Build relationships with retail buyers and store managers to boost brand visibility.
• Assist planning and execution of trade shows and events.
• Monitor inventory of promotional materials and products.
• Train sales force on trade marketing initiatives and programs.

Skills

Trade marketing

Brand management

Sales collaboration

Data analysis

MS Excel

Education

Bachelor's in Marketing

Tools

MS Excel

MS PowerPoint

Job description

Placements24 is seeking a Trade Marketing Executive in Polokwane, Limpopo to develop and implement in-store marketing strategies and promotional activities that boost sales and brand visibility at the point of purchase.

You will work with sales teams and retail partners to optimize trade marketing plans, analyze data, and ensure successful execution of campaigns while traveling within the region as required.