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Fmcg Regional Sales Manager (Fmcg Foods)

Pillar South Africa

Cape Town

On-site

ZAR 600,000 - 900,000

Full time

30+ days ago

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Job summary

A leading company in the FMCG Foods sector is looking for a highly skilled Regional Sales Manager in Cape Town. This role involves overseeing all sales activities in the region, managing sales teams, and ensuring the achievement of sales targets. The ideal candidate will have at least 5 years of sales management experience, particularly within the FMCG sector, alongside strong skills in communication and relationship building.

Qualifications

  • Minimum of 5 years in sales management within FMCG Foods industry.
  • Experience with PnP, Spar, Checker, and Dischem valued.
  • Proven track record of achieving sales targets.

Responsibilities

  • Define, monitor, and analyze existing customers to achieve budget.
  • Ensure effective recruitment and training of field sales team.
  • Build and maintain strong customer relationships.

Skills

Sales Management
Communication
Relationship Building
Stock Management

Education

Bachelor's degree in Sales, Marketing, or related field
MBA

Job description

Our client is seeking a highly skilled and experienced Regional Sales Manager. This individual will be responsible for planning, implementing, managing, overseeing, and reviewing all sales activities in the designated region of the company.

This includes managing area managers, sales representatives, merchandisers, and external service providers to carry out their sales activities in accordance with the company's standards and requirements.

The suitable candidate will also ensure that all sales activities in the designated region are managed effectively and efficiently to achieve set sales targets.

Responsibilities
  1. Achievement of Budget: Define, monitor, and analyze existing customers, their performance, and develop strategies and plans in the region to ensure the achievement of the monthly sales budgets, leveraging available resources.
  2. Field Sales Management: Ensure the effective recruitment, training, and ongoing management of the field sales team.
  3. Resource Utilization: Protect and ensure effective utilization of company property and resources to achieve the company's objectives.
  4. Driving Distribution and Range: Ensure the achievement of targeted distribution levels, On Shelf Availability, and product assortment by developing and refining appropriate sales techniques, approaches, and brand support mechanisms, such as promotions, merchandising, display drives, and customer and sales force incentives.
  5. Sales Partner Management: Deliver the monthly BFR targets via the effective management of the appointed merchandising and sales partners.
  6. Customer Operational Management: Ensure the ongoing development and management of key operational contacts to deliver on BFR in-store objectives of OSA, promotion execution, ad hoc promotions, and merchandising.
  7. Relationship Building: Build and maintain strong relationships with customers.
  8. Communication: Develop and maintain clear and effective lines of communication with customers, colleagues, staff, and management, ensuring effective reporting to Head Office on your region.
  9. Stock Management: Ensure that effective processes are implemented to manage the region's stock in store.
  10. Performance Management and Review: Ensure that correct staff levels and quality of staff are maintained to achieve the region's objectives and actively manage, control, train, motivate, and evaluate staff to ensure that company standards and objectives are met.
  11. Sales Force Optimization: Ensure the development, ongoing management, and execution of sales reps' call cycles, alignment of NOD, NDD's, call compliance, to deliver optimum sales results to the direct call accounts.
Qualifications & Experience
  • Bachelor's degree in Sales, Marketing, or related field.
  • MBA is a plus.
  • Minimum of 5 years of experience in sales management within the FMCG Foods industry.
  • Experience working with third-party merchandising companies, and experience working with PnP, Spar, Checker, and Dischem.
  • Proven track record of achieving sales targets and driving business growth.
  • Solid understanding of sales and marketing principles, market dynamics, and consumer behavior in the FMCG Foods sector.

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