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A leading solar energy company is seeking a Field Sales Agent to generate leads through direct sales in residential areas and community events. The role requires strong communication skills, resilience, and the ability to engage customers effectively. Candidates with experience in sales and a willingness to learn about solar energy are encouraged to apply. This is a permanent, full-time position based in Western Cape, offering a salary of R10,000 including benefits.
JOB INFORMATION
Title: Field Sales Agent (FSA)
Reporting to: Direct Sales Manager
Position Type: Permanent
Salary: R10 000 (R2500 Fuel Allowance, Tablet, Commission)
PURPOSE OF THE JOB
As a Field Sales Agent, you will be the front-line ambassador of our solar energy mission. You are directly responsible for actively generating high-quality leads through direct sales engagement in residential areas and community-based brand activations and events. Working across assigned clusters, you will collaborate closely with our Senior Call Centre Agents (SCA) and Senior Sales Agents (SSA) to maintain a steady pipeline of qualified quotes for the sales team. You are expected to consistently meet activity and performance targets that feed into broader regional sales goals, which requires confidence, resilience, energy, discipline, and a genuine passion for customer interaction. (This is a permanent, full-time position with a six-month probationary period.)
1 JOB OBJECTIVES
No Job Objectives (Maximum 8)
1 Conduct structured direct sales canvassing in residential clusters to promote solar offerings.
2 Engage with potential customers at events and community activations.
3 Capture and qualify leads using the Solid Leads App.
4 Meet or exceed weekly and monthly lead-generation targets.
5 Submit accurate reports and maintain regular communication with Sales Manager.
6 Represent our brand with professionalism and integrity.
2 JOB CONTEXT
2.1 Level of Education
evel of tertiary education Essential/ Desirable
Level of Education: Matric (Grade 12) Essential
Tertiary Education: Not required, but an advantage Desirable
2.2 Job - Related Work Experience
Required
Experience required Years of Experience
At least 1 year of experience in face-to-face sales, promotions, direct marketing, or a similar customer-facing lead generation role. Proven ability in engaging customers and generating leads in the field is essential.
Relevant Industry KnowledgeBasic solar energy understanding or willingness to learn. Essential
2.3 Job Knowledge
Knowledge of Depth & Scope
(B/I/A) Essentia/ Desirable
Lead Generation and Canvassing B Essential
CRM usage and Mobile App reporting B Essential
Solar energy solutions B Desirable
Required Skills
2.4 Required Skillsuired Skills Depth & Scope
(B/I/A) Essentia/ Desirable
Communication: Excellent verbal communication and interpersonal skills - confident, engaging, and persuasive in face-to-face interactions. Ability to build quick rapport with strangers is key.
A Essential
Sales Aptitude: Self-motivated "go-getter" with a target-driven mindset and a strong desire to succeed in a high-performance environment. Able to think on your feet, handle objections, and guide conversations toward the next step (e.g. setting up a quote appointment). B Essential
Resilience: High energy and resilience to handle rejection and maintain enthusiasm. Must be comfortable working outdoors for extended periods and approaching people at their homes or in public venues. B Essential
Work Ethic: A proactive, "no excuses" work ethic with the discipline to meet daily and weekly activity targets. Should thrive under minimal supervision, taking initiative to achieve goals. B Essential
2.5 Other Requirements
Other Requirements
Language: Fluent in English. Proficiency in additional South African languages is an advantage for communicating with a broad customer base.
Availability: Willing and able to work the required general schedule (Tues-Sat, 09h00-18h00, plus rotational weekends and occasional Sundays as needed). Activation / Events hours can differ from the general working hours.
Driver's License & Vehicle: Must have a valid driver's license and own reliable vehicle for daily travel to canvassing areas and events. (A travel allowance is provided as part of CTC to cover
fuel/maintenance.)
Medical Aid/Plan: Enrolment in a medical aid or health insurance plan is compulsory as per company policy. Proof of an active medical plan will be required.
Uniform & Presentation: Must adhere to the company dress code by wearing the provided company branded uniform during work hours and keeping a professional appearance. Carry company- issued business cards while on duty for identification and networking purposes
Compliance: All offers are subject to background verification and the ability to meet the physical and logistical demands of the role (extensive walking, driving between locations, outdoor work).
2.6 Job Responsibilities
Job Responsibilities
Lead Generation: Conduct structured direct sales canvassing within allocated residential clusters to engage with homeowners and decision-makers about the company's solar offerings. Qualify potential customers by collecting accurate data and gauging interest, capturing all lead information in the Solid Leads App. Ensure each lead meets predefined criteria before handing off to the Leads Desk for follow-up and quote generation
Activations & Events: Attend scheduled marketing activations, community expos, and local events (e.g. at schools, malls) as a brand representative. Proactively initiate conversations with attendees, professionally promote the company's solutions, and capture interest from potential customers.
Distribute flyers and branded materials while maintaining a professional image and consistent
messaging aligned with the company's brand.
Reporting & Communication: Submit daily lead reports and updates through the CRM or mobile platforms to ensure all new leads are logged and tracked. Maintain accurate records of customer
interactions and feedback. Communicate regularly with your Sales Manager, sharing field insights, common objections, and opportunities gleaned from your interactions.
Performance & Targets: Achieve weekly and monthly lead-generation targets as set by the Sales Manager and maintain key performance metrics. Participate in daily morning stand-up meetings and weekly performance reviews or upskilling sessions to continually improve your sales pitch and objection-handling techniques. Strive to meet or exceed KPI benchmarks (see KPI section) and work
with your manager to address any gaps in performance.
Team & Culture: Collaborate with your fellow Field Sales Agents and the broader sales team, sharing best practices and supporting each other's success. Embody the company's core values of integrity, accountability, resilience, and professionalism in all activities. Stay up-to-date with product knowledge, renewable energy trends, and company updates by attending regular training and team meetings. Represent the company positively in the community to uphold our reputation and foster trust.
2.7 KPI's
Key Performance Indicators Weight
Area-Specific Activity: Compliance with direct sales activity requirements in your assigned area (e.g. meeting daily/weekly canvassing minimums). '25%
Lead-to-Quote Ratio: The rate at which collected leads convert into qualified quotes, indicating lead quality and effective customer qualification. '20%
Cluster Allocation Adherence: Focus on and success within your assigned cluster or territory, generating quotes only within designated areas (per regional strategy '20%
Event Attendance: Active participation in scheduled marketing activations and community events, meeting the minimum attendance and engagement expectations. '35%
Managers may also set a ramp-up plan for qualified quotes (e.g. targeted number of quotes by months 2, 3, etc.) to track your growth in the role.
2.8 Key Relationships