Field Marketing Specialist - East London

Red Bull; East London; On-site; ZAR 200 000 - 400 000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to drive awareness and consumer engagement through innovative strategies. This role involves executing tailored marketing programs, identifying local heroes, and leading a team of part-time employees. The ideal candidate will be a strategic thinker with strong networking skills and a passion for creative marketing solutions. If you thrive in a fast-paced environment and are eager to make a significant impact in the marketing landscape, this opportunity is perfect for you.

Qualifications

• Strong networking skills and understanding of core scenes in the region.
• Experience in leading teams and managing people effectively.

Responsibilities

• Drive consumer trial through activities aligned with brand values.
• Support in creating key events and marketing opportunities.

Skills

Digital Marketing

Marketing

Strong Networking Skills

Leadership Skills

Analytical Planning

Creative Mind

Excellent Communication Skills

Proficiency in Microsoft Office

Fluency in Xhosa

Education

Experience in Leading Teams

Valid Driver's License

Tools

Google Analytics

Pardot

MailChimp

Salesforce Marketing Cloud

HubSpot

Responsys

Job description

Responsible for a selection of marketing pillars among University Sampling Sports Culture and Communications.

Drive awareness among consumers and relevant scenes.

Drive consumer trial through activities in line with brand values.

Drive relevance across a variety of consumption occasions.

Successfully execute program fundamentals in a truly tailored way.

Executional Excellence

Support the FMM in creating and supporting key events scenes and marketing opportunities.

Identify local heroes in relevant Red Bull scenes.

Support in upholding a clean logistical system.

Always have the consumer and brand eye in every single initiative.

Develop own and execute new ideas that are locally relevant.

Identify and selectively support cross-marketing opportunities.

Understand the consumer landscape and lead the creative process for a constant flow of new ideas.

Participate in the creation of new and exciting local relevant stories.

Enabling Structure

Drive efficiencies in our programs using the right tools.

Maintenance and management of program tools.

Source & hire with no compromise brand fit Student Marketeers.

Lead and inspire a team of part-time employees.

Qualifications:

• Understanding the core scenes in the region and has strong networking skills.
• Has already built and sustained personal relationships in core scenes (Culture and/or Sports etc.)
• Experience in leading teams and managing people.
• A strategic thinker who takes initiative and ownership and makes things happen.
• Leadership motivation and team skills.
• Strong analytical planning, budgetary, and project management competencies.
• Creative mind with a track record of putting new ideas into practice and assessing results.
• Excellent communication skills including presenting and training abilities.
• Valid Driver's License.
• Proficiency in Microsoft Office.
• Fluency in Xhosa advantageous.

Additional Information:

This job description is not exhaustive of the potential duties that the successful applicant will be required to perform and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment, and Red Bull is under no obligation to hire an applicant who submits an application.

Remote Work:

Employment Type:

Key Skills

Digital Marketing, Marketing, Google Analytics, Pardot, HTML5, MailChimp, Marketing Automation, Salesforce Marketing Cloud, HubSpot, Responsys, Email Marketing, Social Media Management.

Department / Functional Area: Marketing