Experiential Marketing Manager

Ad Talent Africa; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Job summary

A leading organization focused on wellness is seeking a strategic experiential marketer to create memorable on-the-ground brand experiences. In this role, you will manage event activations, connect physical experiences with digital tools, and ensure brand consistency across locations. The ideal candidate will have a strong background in marketing, at least 7 years of experience, and a passion for community-building in dynamic environments.

Qualifications

• At least 7 years of experience in customer-facing environments.
• Proven expertise in experiential marketing and activations.
• Background in retail or hospitality with a focus on engaging experiences.

Responsibilities

• Build and manage a national calendar of on-site events and activations.
• Design brand interventions for increased member engagement.
• Monitor and report on KPIs related to campaign success.

Skills

Communication

Project Management

Stakeholder Engagement

Creativity

Adaptability

Education

Diploma or Degree in Marketing, Communications, or related field

Job description

We are a wellness-driven organisation creating inspiring spaces where fitness meets community and personal growth.

Who are we looking for

We’re looking for a strategic and creative experiential marketer with strong activations experience—someone who thrives in dynamic, premium environments and has a passion for delivering memorable, on-the-ground brand experiences. You’ll be the vital link between marketing, customer strategy, and operations, bringing our brand promise to life in physical spaces and ensuring consistency and excellence throughout the network.

What will you do

Build and manage a national calendar of on-site events and activations that bring the “social wellness” ethos to life

Design brand interventions that give members more reasons to visit, engage, and return

Create blueprints for immersive experiences that reinforce our positioning as a premium wellness offering

Connect in-person experiences with digital tools to encourage habit formation and sustained engagement

Act as the liaison between the marketing team and site managers to ensure alignment, communication, and brand consistency

Manage supplier and distribution partners to deliver all campaign materials on time and on budget

Conduct site visits to support key activations, monitor standards, and strengthen engagement

Track and report on KPIs such as participation rates, app usage, and campaign success

Codify learnings and share best practices across locations to enable innovation and continuous improvement

What do you need

A diploma or degree in Marketing, Communications, or a related field

At least 7 years of experience in customer-facing environments, with proven expertise in experiential marketing and activations

Background in retail or hospitality spaces with a focus on creating engaging, brand-led experiences

Strong communication, project management, and stakeholder engagement skills

Comfort working in fast-paced environments with the ability to travel frequently and work flexibly

A passion for wellness, creativity, and community-building

High emotional intelligence and a collaborative spirit