Core Description: Act as the single point of contact for the overall Organization's Marketing, Public Relations, Branding and Communications (internally and externally) function.
Provide direction, integrate and manage the Organization's Communications, PR, Branding and Marketing Strategy and budget in totality.
This will be done in conjunction with the Organization's teams, Client Portfolio Management teams, and the Market Segment Units as well as all other internal (including Corporate) and external leadership to ensure a positive Client experience.
Key Performance:
- Accountable for the Brand custodianship and application within Organization.
- Overall accountability for Organization's Public Relations function (internal and external) in collaboration with Group Corporate Communications.
- Position, Implement and Manage the Organization's Marketing and Communications portfolio.
- Exposure of the Organization's brand with effective use of Through the Line campaigns.
- Develop the Marketing strategy and business plan working with other cross-functional teams.
- Provide direction for the evolution and integration of the Marketing strategy, in collaboration with the Organization's teams and Corporate Function.
- Develop and manage the Organization's Marketing budget inclusive of Branding, Event Management and Public Relations activities.
- Formulate the Communications & Promotions strategy, priorities and implementation plans.
- Oversee the delivery of Organization's related Communications & Promotions.
- Define supplier scope of work or scope of services and guide the procurement process to ensure the right mix of suppliers fit for Organization's needs.
- Monitor the effectiveness of Communications & Promotions activities and adapt accordingly.
- Formulate Events and Sponsorships strategy priorities and implementation plans.
Education:
NQF 7 : 3 year Degree
Experience:
8 Years relevant experience, of which at least 3 years on senior management level
Additional Information:
- Qualifications and experience: A post-graduate qualification in Marketing or equivalent.
- A post-graduate business / leadership Degree / Diploma is desirable.
- Experience in a marketing environment.
Special Requirements:
High Emotional Intelligence (self-awareness and self-management)
Valid Driver's license