Executive Lead: Brand Strategy & Experience

Whizants (Pty) Ltd.; Johannesburg; On-site; ZAR 1,800,000 - 3,000,000; Full time

Job summary

A leading brand consulting firm in Johannesburg seeks a senior brand leader to shape and elevate brand strategy and engagement. This role requires a strong background in brand management with at least 15 years in a senior leadership capacity, along with an honours degree in a relevant field. The successful candidate will be tasked with ensuring brand governance, driving alignment with business strategy, and engaging executive leadership. This position emphasizes the ability to influence and create compelling narratives, reinforcing the brand's presence across various platforms.

Qualifications

• Minimum 15 years’ experience in a senior brand leadership role.
• Proven experience shaping brand strategy at an enterprise level.
• Experience within financial services, insurance, or a regulated environment is advantageous.
• Experience in financial services, insurance or regulated environments is advantageous.

Responsibilities

• Lead the organisation’s brand strategy and positioning.
• Ensure impactful brand expression across all platforms.
• Shape the brand narrative to support long-term growth.
• Advise on brand-related opportunities and risks.
• Drive brand governance and ensure alignment to corporate identity.
• Lead initiatives that strengthen internal brand adoption and employee advocacy.
• Oversee brand campaigns, visual identity, and creative direction.
• Monitor and enhance stakeholder perception and overall brand experience.
• Own and govern the organisation’s brand architecture and corporate identity at an enterprise level.
• Strengthen the organisation’s presence across internal and external stakeholder landscapes.

Skills

Strategic brand leadership and positioning

Strong executive influence and stakeholder engagement

Brand governance and risk management

Ability to translate business strategy into compelling brand narratives

Digital and customer experience awareness

Leadership capability with a focus on building high-performing teams

Education

Honours degree in Brand Management, Marketing, Business, or a related field

MBA or Executive Leadership qualification

Job description

Role Overview:

Our client is looking for a senior brand leader to shape and elevate its brand strategy, positioning, and overall experience. This role is responsible for defining how the organisation shows up in the market, strengthening brand equity, and ensuring a consistent and compelling narrative across all touchpoints. You will play a key role in influencing leadership, embedding a strong internal brand culture, and driving alignment between brand, business strategy, and stakeholder experience.

Minimum requirements:

• Honours degree in Brand Management, Marketing, Business, or a related field
• MBA or Executive Leadership qualification is advantageous
• Minimum 15 years’ experience in a senior brand leadership role
• Proven experience shaping brand strategy at an enterprise level
• Experience within financial services, insurance, or a regulated environment is advantageous
• Demonstrated ability to influence senior leadership and executive stakeholders

Key Responsibilities:

• Lead the organisation’s brand strategy, positioning, and brand framework
• Ensure consistent and impactful brand expression across all platforms and stakeholder touchpoints
• Shape and evolve the brand narrative to support long-term growth and relevance
• Advise executive leadership on brand-related opportunities, risks, and positioning
• Drive brand governance and ensure alignment to corporate identity standards
• Lead initiatives that strengthen internal brand adoption and employee advocacy
• Oversee brand campaigns, visual identity, and creative direction
• Monitor and enhance stakeholder perception and overall brand experience
• Own and govern the organisation’s brand architecture and corporate identity at an enterprise level
• Strengthen the organisation’s presence and influence across internal and external stakeholder landscapes

Key Skills:

• Strategic brand leadership and positioning
• Strong executive influence and stakeholder engagement
• Brand governance and risk management
• Ability to translate business strategy into compelling brand narratives
• Digital and customer experience awareness
• Leadership capability with a focus on building high-performing teams