Executive Auto Dealer Principal - Lead 3-Site Operations

Bonafide Human Capital; Randburg; On-site; ZAR 1,200,000 - 2,100,000; Full time

Job summary

Bonafide Human Capital is seeking an EE Dealer Principal for a well-known automotive dealer group in Johannesburg South. The successful candidate will oversee three sites, lead all dealership functions, and ensure profitability, compliance, and customer satisfaction across Sales, Service, Parts and Administration.

The role requires strategic leadership, business development, performance management, and a proven track record as a Dealer Principal/GM.

Qualifications

• Matric (essential); Tertiary qualification in Business Management or related field (advantageous).
• Minimum 8–10 years experience in the motor industry, with at least 5 years.
• Proven track record as a Dealer Principal/General Manager/Branch Manager/New Vehicle Sales Manager
• Strong understanding of dealership operations including Sales, Service, Parts, F&I, and Admin.
• Valid South African driver’s license and clear criminal/credit record.

Responsibilities

• Oversee the Branch's strategic, operational, and financial management across three sites.
• Lead all dealership functions to achieve profitability, compliance, customer satisfaction and operational excellence.
• Drive leadership, business development, performance management and alignment with company objectives.

Skills

Leadership

Strategic thinking

Stakeholder management

People management

Education

Matric

Business qualification

Job description

Bonafide Human Capital is seeking an EE Dealer Principal for a well-known automotive dealer group in Johannesburg South. The successful candidate will oversee three sites, lead all dealership functions, and ensure profitability, compliance, and customer satisfaction across Sales, Service, Parts and Administration.

The role requires strategic leadership, business development, performance management, and a proven track record as a Dealer Principal/GM.